What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking over the past few years. Here are the answers I get from the majority of the people:
I don’t know
Never thought about that
Maybe 10 to 15 percent
That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.
When you get the right kind of LinkedIn profile views, it’s like a marketing event with someone in your target audience.
And if you’re like me, you want lots of these marketing events, because they can turn into real opportunities when you follow up appropriately.