Tag Archives: social proof

Social Proof: What Are They Saying About You Online?

social proof

Whether it’s a hamburger or a computer, we are all looking for objective information (or social proof) to help us make our decisions.

Employers take the same approach when looking for the right candidate…   

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Blogging: Your Best Personal Brand Builder

best personal brand

How do you build a brand that demonstrates your value proposition? How do you showcase your subject matter expertise, experience and passion?

To me, the answer is simple: the best personal brand builder out there is… blogging.   

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How to Use Social Proof to Promote Your Personal Brand

#InternPro social proof

You have a great education and a sterling resume. So does the other top candidate for the job. But you have four testimonials from your current work, two honors from your internships and dozens of endorsements in your LinkedIn profile. Who wins? You do! This is what we call social proof. And it isn’t just limited to your LinkedIn profile. Social proof can take many forms: an enthusiastic referral from a current employee or mentor; your mutually-beneficial relationships with respected industry influencers; and even old-school letters of recommendations. So how can you use this new-school tactic to your advantage? And   

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5 Things You MUST Do to Remain Relevant in Today’s Job Market

Find a Job

Meeting the new needs of today’s job market means we must become more visible to the world, enabling recruiters to find us and also to find good information about us that supports our job searching.

And it also means passing the “first impression test” as recruiters do extensive research on the Internet. Typically, they are looking for three things…   

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Let’s Cut Your Job Search Time in Half (Part Two)

in half

In Part One of this post yesterday, we asked you to consider eight questions from both the applicant side and the recruiter side of a job opportunity. Our goal: to help determine: is there is a mutually-beneficial match?

In most cases, as frustrating as it may be to hear, there is not a match…   

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Do Recruiters See “Social Proof” in Your LinkedIn Profile?


Chances are good that before you made your last major purchase, or ate in that new restaurant, that you looked online to see the ratings of the product or the reviews from other diners.

What you found online – what others say about a product or brand – is called “social proof”. Same is true for recruiters. They, too, are looking for social proof.   

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