Tag Archives: Social Media

Employer Online Research: How Companies Check You Out [Infographic]

online research

Everyone knows employers are doing online research to evaluate candidates. We also know that anything you put online provides insight into who you are and what’s important to you.

So the question becomes: Online, are you making a good professional first impression?   

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How to Create a Real All-Star LinkedIn Profile [Infographic]

all-star linkedin profile

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your profile is an essential part of your personal brand. Having an all-star LinkedIn profile is a must if you plan to do any form of LinkedIn marketing or lead generation.   

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Effective Personal Branding: Representing Your Expertise [Infographic]

effective personal branding

By now, everyone knows your online presence can make or break your career. We know that a bad online reputation can cause harm and a good one can enhance your prospects. So, we take down the party pictures and carefully craft our profiles and then… sit back and hope it works. But, is that effective personal branding, or is there more to it? With social media platforms changing every day, adding features and deploying new filters, your simple online persona may not have the impact you were hoping for.   

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What Should You Include in an Effective LinkedIn Profile?

effective Linkedin profile

Several times each week, people ask me what to include on an effective LinkedIn Profile. I can’t answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you’re unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions…   

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Social Proof: What Are They Saying About You Online?

social proof

Whether it’s a hamburger or a computer, we are all looking for objective information (or social proof) to help us make our decisions.

Employers take the same approach when looking for the right candidate…   

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Hidden LinkedIn Features: A Treasure Trove for Success

hidden linkedin Features

Because LinkedIn has made quite a few changes recently, this is a good time to update my hidden LinkedIn features list. When I tell audiences about these features and tools, the reaction is typically… 

“I didn’t know I could do that on LinkedIn!”   

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