If you have been ignoring the power of visual content, maybe now is the time to start… Have you heard? Visual marketing is hot! Businesses use pictures, images, and video to promote themselves and their products and services. And you should too! After all, we all want to increase the number of people viewing, sharing and engaging with what we share or write! But sometimes, getting started using visual content is challenging. In fact, when speaking with job seekers, business owners, and companies, I often hear things like, “I don’t know what to share.” And, “we wouldn’t benefit from using
Spring is always a great time to take a fresh look at your professional image, and your LinkedIn profile is the perfect place to start. Here are ten easy ways to brush off the cobwebs and whip your LinkedIn profile into shape this spring.
This week I gave a LinkedIn presentation at a huge conference on the West Coast. It reminded me about how much time and money people and companies commit to these types of events. It also struck me that very few people have a system or procedure to ensure that they’ll see measurable results from their next conference.
A well-executed elevator speech is a powerful business tool. During the time it takes for an average elevator ride, you need to sum up what your company makes or does and get your listener excited about it. Know what else serves the same purpose as you elevator pitch? Your LinkedIn Summary section. After all, your LinkedIn summary typically shows up near the top of your profile. So it’s obviously one of the first things a person sees when looking at you. It has also gained much higher importance since LinkedIn’s latest revisions to the app and the desktop version. The first 80
When someone looks at your LinkedIn profile, does it look like you are an experienced, knowledgeable user or like you just started a few weeks ago? As a LinkedIn consultant and speaker, I look at hundreds of profiles each week, and many of them are downright embarrassing. But the good news is that most of these LinkedIn mistakes can be fixed in just a few minutes.