By now, everyone knows your online presence can make or break your career. We know that a bad online reputation can cause harm and a good one can enhance your prospects. So, we take down the party pictures and carefully craft our profiles and then… sit back and hope it works. But, is that effective personal branding, or is there more to it? With social media platforms changing every day, adding features and deploying new filters, your simple online persona may not have the impact you were hoping for.