Have a little free time on your hands? Now would be a perfect time to update your LinkedIn profile. But what should you inlude? I’m asked this question several times each week. I always answer I don’t know, which usually comes as a surprise to them and probably to you as well. After all, I’m the expert!
Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people? I’m going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their target audiences, and motivate people to engage with them. You can consider this your very own 2020 LinkedIn Profile Optimization Checklist.
Whether it’s a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends’ friends. However, it’s not easy to ask the open-ended question, “Who in your network could help me find a job, customer, etc.?” So, rather than putting all the pressure on your connection to come up with the right people, why not use LinkedIn’s Connections of feature to find referrals all by yourself.
How would you like to have a LinkedIn virtual assistant working 24/7 to find people and information that will help you meet (and exceed) your professional and career goals? Of course, you would. Well, it does exist, and you don’t need a premium account to access this feature—but the vast majority of people who hire me for LinkedIn advice are not taking advantage of this valuable feature called the Notifications tab.
Searching for a job can be challenging. Indeed, it can feel like a full-time job. With so many means to find new opportunities, it’s often hard to know where to start. Networking, job boards, resumes, and cover letters… it can all become overwhelming. You put in so much effort and it seems like no one is calling you back. You may be asking, “What am I doing wrong?” Well, If you feel like you’re endlessly sending out applications with no success, it might be time to change your job hunt strategy and find a more effective way.
In the age of duck lipped, tongue out, ultra-close-up selfies that may or may not include a toilet in the background, the list of profile photo fails is endlessly entertaining. But you’d expect to see these on Instagram or Facebook, not on LinkedIn. After all, LinkedIn was designed to help manage your professional identity, engage with your professional network, and access opportunities and knowledge within your given industry. It’s supposed to help you improve your brand, impress your network, and generate opportunities. And your LinkedIn photo is the first thing people see.