Tag Archives: Social Media

Effective Personal Branding: Representing Your Expertise [Infographic]

effective personal branding

By now, everyone knows your online presence can make or break your career. We know that a bad online reputation can cause harm and a good one can enhance your prospects. So, we take down the party pictures and carefully craft our profiles and then… sit back and hope it works. But, is that effective personal branding, or is there more to it? With social media platforms changing every day, adding features and deploying new filters, your simple online persona may not have the impact you were hoping for.   

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What Should You Include in an Effective LinkedIn Profile?

effective Linkedin profile

Several times each week, people ask me what to include on an effective LinkedIn Profile. I can’t answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you’re unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions…   

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Social Proof: What Are They Saying About You Online?

social proof

Whether it’s a hamburger or a computer, we are all looking for objective information (or social proof) to help us make our decisions.

Employers take the same approach when looking for the right candidate…   

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Hidden LinkedIn Features: A Treasure Trove for Success

hidden linkedin Features

Because LinkedIn has made quite a few changes recently, this is a good time to update my hidden LinkedIn features list. When I tell audiences about these features and tools, the reaction is typically… 

“I didn’t know I could do that on LinkedIn!”   

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Digital Housekeeping: How to Clean Up Your Online Presence

digital housekeeping

It’s time to do some digital housekeeping!

After all, future employer will look at your social media profiles. And the information from your social media could sway their decision…
   

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The New LinkedIn Profile and How to Make it Work for You

new linkedin profile

Can you believe it? LinkedIn has changed your profile AGAIN!

This is the second change in less than a year. And although the changes aren’t as far reaching as last year’s changes, there are some critical revisions you should make to address these changes…   

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