The class of 2017 is about to enter the arena and compete for the world’s top jobs. In at least one way, they may have an advantage. After all, their comfort level with social media helps them understand the power of online personal branding. To compete, you have to get in the game and show the world your powerful personal brand, even before the first interview. So no matter where you in your career, it’s time to look at your online personal branding. Creating a Powerful Personal Brand Online Creating a powerful personal brand online is about more then simply creating social media accounts.