Over the years, Gen Y has become the arbiter of authenticity. But if we demand “realness” from others, including business and world leaders, shouldn’t we also seek it in ourselves?
Below are 11 authentic traits I’ve observed among “uncommon” people in our generation. Do they describe you?
The concept of brand identity, once relegated to corporations, is now relevant to us all.
So the question today is, should we allow that brand to simply exist… or should we take a more active role in personal brand building?
No one wants to talk about the self-promotion secrets we all need to learn in order to thrive.
Too bad, because self-promotion is no longer just a professional responsibility. It’s a career survival skill…
A personal website isn’t just reserved for brands and creative professionals. A branded website or landing page can be a great tool for job seekers of all levels and industries. In certain industries like design, specific areas of advertising and marketing, writing, and fine arts, the personal portfolio or website has always been a key component of one’s professional marketing portfolio. But job seekers in other fields can benefit from having a basic website to complement their resume, LinkedIn, and cover letter, and using it as a platform to expand upon the content in those documents. Bonus: they’re pretty easy to create these days.
Because the LinkedIn summary typically shows up near the top of your profile, it’s one of the first things a person sees when looking at your profile. It has also gained much higher importance since LinkedIn revised their app last fall. The first 78 characters (including spaces) of your Summary are now prominently displayed near the top of your profile when it appears on the app.