Before the internet, photographers, designers, and creative artists used to rely on printed portfolios – big, unwieldy leather cases that they would lug around from place to place trying to “sell” their talent. Sounds a lot like your resume, doesn’t it? With the rapid growth of the internet and online marketing, creative artists all over the world have transformed those dull, printed portfolio books into online portfolio websites. And there’s no reason you can’t do the same. No matter what your field of expertise, having your own portfolio website is imperative.
When you add a new contact, you put your extremely valuable network in his or her hands. Remember, it is your personal LinkedIn network. It is a possession you have worked your entire career to build, and when you add a connection on LinkedIn, it is like handing your Outlook database to that individual and trusting him to treat it as professionally as you would treat his.
If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that’s what many people are doing in their “LinkedIn store.”
And then they wonder why they aren’t getting any quantifiable results from using the site…