If you use the same “elevator pitch” in every situation, I think you are making a huge mistake. You need to use the right pitch at the right time. And while we on the topic of pitches, let me tell you that the old elevator pitch formula doesn’t cut it anymore! You’ll need to use situational context and present your pitch in a way that is engaging and other-focused!
New job seekers are often told to “nail your 45-second elevator pitch.” But here’s the problem: 45 seconds is a really long time.
Enter… the micro-pitch!