If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table and making a critical career mistake. Why? Because you aren’t coming up in the search list when your target audience uses location and industry to search for someone like you.
Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why you are expert at what you do and share valuable information with your network.
When it comes to marketing yourself, you probably don’t take as much advantage of LinkedIn as you should. With over 400 million professionals in the network, LinkedIn is the mother of all resumes, put up on the World Wide Web for display. And it seems easy enough: Login, stay active, and connect. These are the exact baby steps you need to take to make your work known to the professionals in a similar bubble, stay connected, and eventually build contacts. But, first, you need a marketing plan.