What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking over the past few years. Here are the answers I get from the majority of the people:
I don’t know
Never thought about that
Maybe 10 to 15 percent
That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.
If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you’d say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell. LinkedIn has something similar to your very own retail store—your profile. You get profile views (people stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.
Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust? Well, it’s time to take action and use LinkedIn to maximize those relationships. In this week’s article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on your existing connections.
Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience? Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it’s free! In this second article of my five-part “winning LinkedIn strategies for 2020 that you may not have heard of” series, you’ll learn about the Alumni Search feature that’s located on LinkedIn University pages.