Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why you are expert at what you do and share valuable information with your network.
When it comes to marketing yourself, you probably don’t take as much advantage of LinkedIn as you should. With over 400 million professionals in the network, LinkedIn is the mother of all resumes, put up on the World Wide Web for display. And it seems easy enough: Login, stay active, and connect. These are the exact baby steps you need to take to make your work known to the professionals in a similar bubble, stay connected, and eventually build contacts. But, first, you need a marketing plan.
It’s always a good idea to check out the interviewer’s profile before your interview, but don’t stop there. Take full advantage of LinkedIn’s new interview prep feature. You don’t even need a premium LinkedIn account to take advantage of the most important aspects of it.
Are you stuck in a dead-end job? Not making the money you deserve? Just need a change but afraid your boss will find out if you start looking for a new job? LinkedIn can help with your stealth Job search!
During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get profile views from the right people.