Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust? Well, it’s time to take action and use LinkedIn to maximize those relationships. In this week’s article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on your existing connections.
Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience? Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it’s free! In this second article of my five-part “winning LinkedIn strategies for 2020 that you may not have heard of” series, you’ll learn about the Alumni Search feature that’s located on LinkedIn University pages.
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table and making a critical career mistake. Why? Because you aren’t coming up in the search list when your target audience uses location and industry to search for someone like you.
Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why you are expert at what you do and share valuable information with your network.