Is your LinkedIn profile missing important information? How can you tell what’s important and what isn’t?
If you’ve done it, you’re proud of it, and you want the professional world to know about it, put it on your LinkedIn profile!
Because the LinkedIn summary typically shows up near the top of your profile, it’s one of the first things a person sees when looking at your profile. It has also gained much higher importance since LinkedIn revised their app last fall. The first 78 characters (including spaces) of your Summary are now prominently displayed near the top of your profile when it appears on the app.
When you get the right kind of LinkedIn profile views, it’s like a marketing event with someone in your target audience.
And if you’re like me, you want lots of these marketing events, because they can turn into real opportunities when you follow up appropriately.