Avoid excessive wordiness or long and elaborate tales of your job history. Employers want also to know what you have to offer. And they want to know why you would make a great fit.
All in a single sentence.
New job seekers are often told to “nail your 45-second elevator pitch.” But here’s the problem: 45 seconds is a really long time.
Enter… the micro-pitch!
If you have a career of any kind, you need a 30-second elevator pitch (some call it an elevator speech or a value proposition). An elevator pitch is a roughly 30-second sound bite – a response to the question, “Tell me about yourself” or “What do you do?”
Here are the short cuts to creating a powerful 30-second elevator pitch…