Before the internet, photographers, designers, and creative artists used to rely on printed portfolios – big, unwieldy leather cases that they would lug around from place to place trying to “sell” their talent. Sounds a lot like your resume, doesn’t it? With the rapid growth of the internet and online marketing, creative artists all over the world have transformed those dull, printed portfolio books into online portfolio websites. And there’s no reason you can’t do the same. No matter what your field of expertise, having your own portfolio website is imperative.
These A to Z tips from personal branding experts will help you begin making sure that you become a known commodity. From blogging to getting the most from LinkedIn, these tips will help you get noticed. They’ll show you how to use Facebook, Twitter, and Instagram strategically to build a reputation as a go-to voice in your area of expertise. In general, they’ll help you put yourself out there for others to see and teach you how to actively participate in building your online reputation.
Marketers have long understood the value of a strong brand. To make sure their brand is on everyone’s mind, they create elaborate, targeted campaigns across multiple media formats. It’s how they sell their product.
An improved personal brand requires the same approach…