Category Archives: LinkedIn

A New LinkedIn Profile for this Temporary New Reality

new linkedin profile

Use the extra time you have during the coronavirus pandemic to reach out and show important people in your network that you care, and create a new LinkedIn profile so your brand will shine when our economy gets back on track, customers start buying, and companies start hiring again.   

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Now is the Perfect Time for a LinkedIn Profile Update

linkedin profile update

Have a little free time on your hands? Now would be a perfect time to update your LinkedIn profile. But what should you inlude? I’m asked this question several times each week. I always answer I don’t know, which usually comes as a surprise to them and probably to you as well. After all, I’m the expert!   

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Understanding Your Target Audience When Making LinkedIn Connections

target audience

What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking over the past few years. Here are the answers I get from the majority of the people:

I don’t know
Never thought about that
Maybe 10 to 15 percent

That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.   

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Profile Views: How to Sell Yourself in Your Personal LinkedIn Store

profile views

If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you’d say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell. LinkedIn has something similar to your very own retail store—your profile. You get profile views (people stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.   

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Maximum LinkedIn Success in Just 15 Minutes a Day!

linkedin success

Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to-do list.   

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Profile Optimization: 10 Ways to Unlock the Power of LinkedIn in 2020

profile optimization

Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people? I’m going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their target audiences, and motivate people to engage with them. You can consider this your very own 2020 LinkedIn Profile Optimization Checklist.   

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