Your LinkedIn connections are is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.
Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why you are expert at what you do and share valuable information with your network.
When it comes to marketing yourself, you probably don’t take as much advantage of LinkedIn as you should. With over 400 million professionals in the network, LinkedIn is the mother of all resumes, put up on the World Wide Web for display. And it seems easy enough: Login, stay active, and connect. These are the exact baby steps you need to take to make your work known to the professionals in a similar bubble, stay connected, and eventually build contacts. But, first, you need a marketing plan.