What LinkedIn steps should you be taking right now to prepare yourself for a possible job switch in the near future? Since the pandemic hit, this is the #1 question I get from people who are looking to upgrade their careers. In response to this question, here are five specific action steps you can implement right now.
Use the extra time you have during the coronavirus pandemic to reach out and show important people in your network that you care, and create a new LinkedIn profile so your brand will shine when our economy gets back on track, customers start buying, and companies start hiring again.
What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking over the past few years. Here are the answers I get from the majority of the people:
I don’t know
Never thought about that
Maybe 10 to 15 percent
That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.
If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you’d say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell. LinkedIn has something similar to your very own retail store—your profile. You get profile views (people stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.
Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to-do list.