During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get profile views from the right people.
Most LinkedIn users (79% according to my latest LinkedIn user survey) are not paying anything to use the site. That’s why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free LinkedIn features that come with the basic account.
Are you still confused by LinkedIn’s Skills & Endorsements? If you are, you’re certainly not alone. I’ve found from my weekly one-on-one LinkedIn consultations that this profile section is the most misunderstood. It’s sort of like the Rodney Dangerfield of LinkedIn profile sections. Rodney Dangerfield was a comedian in the 1980s whose main applause line was “I don’t get no respect.” I think that describes this LinkedIn profile section perfectly.