What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking over the past few years. Here are the answers I get from the majority of the people:
I don’t know
Never thought about that
Maybe 10 to 15 percent
That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.
If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you’d say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell. LinkedIn has something similar to your very own retail store—your profile. You get profile views (people stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.
Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to-do list.