Author Archives: Wayne Breitbarth

Understanding Your Target Audience When Making LinkedIn Connections

target audience

What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking over the past few years. Here are the answers I get from the majority of the people:

I don’t know
Never thought about that
Maybe 10 to 15 percent

That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.   

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Profile Views: How to Sell Yourself in Your Personal LinkedIn Store

profile views

If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you’d say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell. LinkedIn has something similar to your very own retail store—your profile. You get profile views (people stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.   

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Maximum LinkedIn Success in Just 15 Minutes a Day!

linkedin success

Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to-do list.   

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Profile Optimization: 10 Ways to Unlock the Power of LinkedIn in 2020

profile optimization

Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people? I’m going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their target audiences, and motivate people to engage with them. You can consider this your very own 2020 LinkedIn Profile Optimization Checklist.   

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Letting LinkedIn Find Referrals: Another Winning Strategy for 2020

find referrals

Whether it’s a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends’ friends. However, it’s not easy to ask the open-ended question, “Who in your network could help me find a job, customer, etc.?” So, rather than putting all the pressure on your connection to come up with the right people, why not use LinkedIn’s Connections of feature to find referrals all by yourself.   

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LinkedIn Notifications: A Virtual Assistant Waiting to Help You Succeed

linkedin notifications

How would you like to have a LinkedIn virtual assistant working 24/7 to find people and information that will help you meet (and exceed) your professional and career goals? Of course, you would. Well, it does exist, and you don’t need a premium account to access this feature—but the vast majority of people who hire me for LinkedIn advice are not taking advantage of this valuable feature called the Notifications tab.   

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