Most people have been using LinkedIn for about ten years, and yet I still run into way too many people who haven’t found consistent ways to use LinkedIn to grow their business, brand, or land a great job opportunity. Thus, I’m going to dedicate my first five weekly articles of 2020 to helping you create an winning LinkedIn strategy that will get you the professional results you deserve.
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table and making a critical career mistake. Why? Because you aren’t coming up in the search list when your target audience uses location and industry to search for someone like you.
LinkedIn Endorsements have been rather confusing from its inception, but they have been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career.
Your LinkedIn connections are is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.
Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why you are expert at what you do and share valuable information with your network.