Recruiters are branching out and trying new ways to attract candidates. Companies are luring candidates with creative job postings in many places besides the job boards. To discover opportunities, this means you’ll need to expand where you are looking for opportunities!
Companies are doing more to provide candidates with information so they can be better-informed applicants, and it’s about time!
Why would a recruiter go the extra mile to post jobs in other places?
One reason is to attract people who are already working and who aren’t actively job seeking. Another reason is to meet candidates where they are active. And even during the pandemic, recruiters are still relying on the more targeted outlets to attract the most qualified candidates. Recruiters have found that candidates are more selective and want more information about a company before applying.
Companies that do a better job showcasing their company culture and perks have a better chance of catching the attention of finicky job seekers. In fact, you may notice some job postings featuring pictures or videos of employees having fun on the job and a-day-in-the-life interviews.
Use Every Source Available to Uncover Job Opportunities
To help you purposefully and strategically discover jobs posted in places other than the job boards, try checking out these 10 spots.
The Company’s Career Page
The company’s career page features job postings, and you’ll often get a glimpse of their work culture. Don’t stop here.
Look for links to the social media platforms the company uses. Instagram, Facebook, Twitter, and LinkedIn profiles allow you to learn what the company is up to, discover job postings, and the real bonus, to interact with people managing the social media accounts!
Build a Target List
To uncover job opportunities early, you need to know where to look! Target companies are companies that YOU would like to work for or at least think you might.
To give your job search and networking efforts focus, create a target list. No, these companies may not currently be hiring, but they will one day! You can be first in line.
Hashtags on Social Media Can Unlock Jobs
If you haven’t identified target companies you would like to work for yet? Search social media platforms to find jobs using a hashtag, or number sign. Try searching Twitter, Instagram, or Pinterest for your new job using the job title preceded by the hashtag, for example: #webdesigner, #customerservice, or #accounting. You can also try #job to find openings. If you chose this option, you’d have to sort through many different jobs, but you will learn which companies use social media to promote jobs.
If you are already using Instagram to catch up on your personal interests, you have seen how companies are using Instagram to connect with customers. Employers are trying to lure employees using Instagram, too. Go ahead and follow your favorite companies to keep up with their career news. You may even notice they post job opportunities.
Don’t dismiss this popular network as a source for job announcements. You may find a friend sharing a job opening through a status update on Facebook or a company highlighting a new opportunity on their Facebook page. Facebook groups also serve as a way for recruiters to list new jobs.
Look for groups on Facebook relevant to your occupation or industry or perhaps even the city you want to work in.
Since LinkedIn made changes several years ago to the “group” function, people left these LinkedIn groups in favor of more vibrant conversations. Many migrated to Facebook.
Similar to Instagram, some recruiters have tried sharing job postings on Pinterest to attract candidates. See if any of the companies you are interested in working for have an account and pinboard for career opportunities.
This may be the place you go to find a deal on a new-to-you purchase, but it can also be a recruiter’s alternative to the job boards. Craigslist serves as another vehicle for recruiters to post jobs where they know people are already spending time browsing. As with any job posting, be smart, and practice digital defense. Never share social security numbers or other personal information online or through email. And be sure to check the background of the company and the people you are interacting with.
Talk With People
To beat the odds and uncover job opportunities before a job is even posted, start talking to people inside a company immediately. Referred candidates have a much better chance of getting interviewed and hired. Start your search by making a list of people you know and begin networking.
LinkedIn offers a job board. The newest features within LinkedIn provide you with more information about the culture and the career paths of people in similar roles.
LinkedIn even allows you to search for remote work.
Either as a side project or to keep your skills fresh, project work is just another option to generate income. And if you do a great job, who knows, the company may hire you.
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About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!