Officially looking for a new job? Trying to get noticed by the right people in case they might be interested in you? The number one thing you need to do is get more LinkedIn profile views from the hiring managers at your target companies.
In this article, I will outline the four proactive LinkedIn steps you can take to get more profile views from the right people.
Keep in mind that a successful job search during a pandemic may require some strategies you feel are too aggressive. Or it may seem they don’t fit your personality. However, tough times require the taking of tough steps. So try to keep an open mind about the strategies that may seem like a stretch for you.
Keyword Optimize Your Profile
The LinkedIn algorithm that decides who shows up higher in a LinkedIn search is similar to the digital gatekeeper most companies use, which is referred to as ATS (Applicant Tracking System).
Identify the most important keywords in a job posting you’re interested in. Then place those words throughout your profile as you explain your experience. Place them in your headline, job titles, and also the Skills & Endorsements section for the most impact.
Ask for Referrals
Is the hiring manager or someone in HR a 2nd-degree connection? Investigate the people who show up as mutual connections. Then see if they can put in a good word for you with their friend.
This investigative work may sound like it takes too much time. However, this “who knows whom” capability is one of the most valuable functions on LinkedIn. If you don’t take advantage of this critical information in your job search, you’ll be missing out on a powerful resource—the power of established relationships.
Send a Connection Request
I hear from many of my clients that this strategy is what helped them cut through the multilayered hiring process prevalent today.
If the hiring manager has the Connect button displayed on his or her profile, take advantage of this opportunity. Send an invitation to join your LinkedIn network!
The key here is to compose a customized message to connect that includes a strategically crafted, professionally written 300-character note. Here is an example of what that could look like:
I just got done talking with Bob Smith, your friend, and mine. He suggested I connect with you to let you know that I just applied for the Project Manager position at your company. I couldn’t be more excited about the opportunity.
I look forward to talking with you soon. In the meantime, I would be honored to have you join my network.
Can you guess what he’ll do when he gets this note from you? Even if he doesn’t decide to connect? It’s very likely he’ll look at your LinkedIn profile—the first step in getting past the gatekeeper!
Comment on LinkedIn Posts
LinkedIn has shared that since the beginning of the pandemic more people are posting updates than ever before. Thus, chances are good the hiring manager at a target company has shared a post you could strategically comment on. Same goes for someone from his or her department.
Why would you want to do this? Well, when people comment on my posts, the first thing I do is look at their profiles. Chances are pretty good that your comment will entice a hiring gatekeeper to take a look at your profile, too.
Start consistently following some or all of these strategies. And I’m confident you’ll get more profile views by the right people at the right companies. This, of course, will lead to more lucrative job interviews!
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.