LinkedIn made significant changes and updates to its site in the first half of 2020—too many to discuss in one article! Today I’ll address the LinkedIn updates for all users. However, I will skip the changes that aren’t widely distributed yet like LinkedIn Live and LinkedIn Stories. And I’ll avoid talking about the one that’s been annoying the heck out of me—LinkedIn Polls.
So, here are the best 2020 LinkedIn Updates for all users…
Profile Featured Section
This is by far the best new feature LinkedIn has added this year. This handy dandy, highly viewed carousel of documents or links to other web pages, is a great way to display your best stuff.
Your headline has always been important for grabbing people’s attention. As most of us know, this is where you include your most important keywords to help you come up higher in searches. Now, with 80% more capacity, your opportunity to capitalize on your headline just went through the roof.
Name Pronunciation Audio Button
You can now display an audio button near your name at the top of your profile that will play a 10-second audio recording of how to pronounce your name and maybe a bit of marketing information (wink, wink). I was able to include, “Hello, my name is Wayne Breitbarth, and I can help you leverage LinkedIn for your business and career success. Just let me know how I can help.”
Just click the pencil to the right of your profile photo, and you’ll see the name pronunciation section. Click the edit pencil to the right and start recording your short elevator speech.
LinkedIn’s change to how the filters for location work may require you to update your location selection. Because this change might affect how you come up in a location-based search, I suggest you check this revision out ASAP.
Click the pencil to the right of your profile photo. Then scroll down to the Location box and see if LinkedIn is recommending a location revision for you. Go with their recommendation to optimize this filter.
This may also be a good time to reevaluate the zip code you’ve entered and the resultant LinkedIn location. This may sound like a no brainer, but there is more to it than you think.
Focus on These LinkedIn Updates ASAP
Address these four important LinkedIn changes as soon as possible. After all, it could mean the difference between being found and contacted. Or being overlooked in favor of a fellow job seeker!
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.