Since the pandemic hit, this is the No. 1 question I get from people who are looking to upgrade their careers. In response to this question, here are five specific action steps you can implement right now.
Improve and Expand Your Headline
You only get one shot at a first impression. Make it a good one. It’s short—only 120 characters on the desktop—so you’ll need to be creative. But if you input this section using your LinkedIn mobile app, you get 220 characters. A note of caution: This hack seems to work consistently when using Apple devices but inconsistently on non-Apple devices.
Keep in mind this section is some of the most fertile ground to plant the most important keywords recruiters and HR professionals will use to search for you.
Let the Right People Know
Your LinkedIn network probably includes quite a few people who would be willing to help you secure a new position if you simply ask for their help. There are a couple of ways LinkedIn can help you accomplish this.
The first way is to download your entire LinkedIn connection database. After you’ve reviewed and narrowed that list to people you think can help you with your job search, import the targeted list to a contact database you use to communicate with others (Outlook, Mail Chimp, Gmail, etc.), and send a group email to update them about your job search.
The second way is to perform a targeted search of just your first-degree connections, and then send direct messages through LinkedIn to people you believe can help you. Learn specifically how to do that here.
Enable Open to Job Opportunities
Lots of job seekers didn’t even notice when this new feature became available a couple of months ago. If you’re one of those people, you better head to your settings ASAP and get this set up correctly. It won’t take more than five minutes.
You can choose five specific job titles and locations you’re interested in for your job switch as well as the type of job (full-time, part-time, contract, etc.). And it’s your decision whether you show this information on your profile or hide it.
Complete a Filtered People Search
One of the best tools for building out a target company list is the Alumni feature on the University page of a school you’ve attended. I have outlined how this feature works in detail in this article. Once you use the filters and decide what cities you’d like to work in, what type of job you want, etc., LinkedIn will display the companies who hire the most alumni in that job function.
Review Profiles of Hiring Managers and Recruiters
Before we had LinkedIn, it was almost impossible to get a hiring manager or an industry-specific recruiter to look at your resume. But that’s all changed now that you have a LinkedIn profile.
By monitoring the Who’s Viewed Your Profile feature and sending customized LinkedIn connection requests, it’s quite simple to get them to take a look.
To get started, you’ll need to use the Advanced People Search feature. Search for people with specific titles at the companies you’re targeting or applying to as well as recruiters who specialize in your region, industry, or job function. Here is an article where I share a step-by-step process to locate these people.
If you’re considering a Job switch anytime soon, get busy and execute these simple but highly effective strategies, and you’ll be well on your way to landing that great new job.
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.