How would you like to have a LinkedIn virtual assistant working for you 24/7? Find people and information that will help you meet (and exceed) your professional and career goals?
Of course, you would!
Well, it does exist, And you don’t need a premium account to access this feature. But the vast majority of people are not taking advantage of this valuable feature called the Notifications tab. Therefore, I have chosen this as the fourth LinkedIn strategy in my five-part series on winning LinkedIn strategies for 2020.
Just in case you missed any of the previous articles, here is a clickable list.
- Advanced People Search and Search Alerts
- Alumni Tab on the LinkedIn University Page
- Advanced People Search of Your First-Level Connections
LinkedIn Winning Strategy #4
LinkedIn bombards you with all kinds of emails, and notifications in your home feed. But how do you wade through all that information? How do you find the best stuff for you? The answer is your Notifications tab, especially if you take the time to tailor the notifications to your specific needs.
The coolest thing about this feature? The information displayed relates only to your first-level connections and their engagement with things you are sharing. No advertising, information from second-degree and third-degree connections, etc.
LinkedIn Notifications: Step-By-Step Instructions
1. Access your Notifications tab by clicking the bell icon in your top toolbar.
2. Customize your Notifications tab so you’ll see only the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, LinkedIn even highlights any notifications you have not reviewed with a light blue background.
These are the notifications I find most useful, and I’ve included a few ways you could turn the notification into a conversation.
Who’s Viewed Your Profile
A profile view by the right people may be a precursor to something really good. So it’s your job to take the next step. If you’re already connected, send them a message. Not connected? Use a customized invitation to ask them to join your network. Be sure your message or invitation shows your interest in what they do. Also, mention how you might be able to work together. In other words, clearly stat what’s in it for them.
Starting a New Position
Has one of your connections changes jobs? That just may open the door to a relationship with their new organization. Also, don’t miss your opportunity to inquire as to who is replacing them at their previous employer. That way, you won’t lose touch with that organization.
Started a New Role
Be sure to take advantage of the good mood your connection should be in due to a change in their status. And I don’t mean simply sharing the default of happy birthday, happy anniversary, etc. Be more creative. Instigate a a phone call, for example, to get caught up and celebrate in person.
Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that’s a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.
Engagement with Something You Posted/Shared
Always, always, always respond to someone who comments, shares, or mentions you! This can be as simple as “liking” and responding with your own comment. In certain instances you might find it advantageous to communicate with them offline to discuss the topic of the post or share.
If someone has decided to follow you rather than connect with you? Be sure to check out their profile. If they look interesting to you, send them a customized invitation to join your network. In it you could thank them for following you. Then ask if there’s some way you could help them.
If you’re like most people, you joined LinkedIn to keep track of what’s going on with others in their network. So I strongly encourage you to leverage this easy-to-use tool. After all, it takes just five minutes per day to stay on top of this valuable, career-changing information!
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.