Leveraging Your Existing Connections: Another Winning LinkedIn Strategy

exisiting connectionsAre you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust? Well, it’s time to take action and use LinkedIn to maximize those relationships. In this week’s article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on your existing connections.

(If you missed the two previous articles, you can check them out by clicking here and here.)


By now your LinkedIn network is probably made up of many types of people, and they’ve become part of your network for differing reasons. Some are included in your network simply because they are friends, relatives, and coworkers, and there is nothing wrong with that, but others are exactly the right people who can help achieve your most important business objectives for this year and beyond.

So, how do you use LinkedIn to find those existing connections and what should be your next step(s) for starting a meaningful conversation?

Step-By-Step Instructions

1. Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2. When the white toolbar appears just below the top toolbar, select All Filters, and you’ll be taken to the All People Filters page.

3. Check the 1st box under the Connections filter.

4. Then decide which of the other fifteen search filters (or any combination of those filters) will help you tighten this list to just the right people. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

5. Check out the full profiles of the people that look the most interesting to you.

6. After you review the full profile of someone on this list whom you’re interested in chatting with, send a direct LinkedIn message and thank the person for being part of your network. If the person is merely a casual acquaintance, remind him/her how you came to know each other.

7. Your connection may not want to meet or chat right now, but that doesn’t mean he or she won’t want to have a discussion with you in the future. Consider setting up some type of follow-up reminder for yourself in whatever system you use.


Your LinkedIn network should be one of your most treasured business assets. It should not be dusty digital collection of random people. Follow the seven simple steps outlined above. You’ll soon realize just how valuable your existing connections can be.

Now, that is what I call a winning LinkedIn strategy!


For this post, YouTern thanks our friends at Power Formula.


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Wayne Breitbarth AuthorAbout the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.




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