This is the second of a five-part “winning LinkedIn strategies for 2020 that you may not have heard of” series by Wayne Breitbarth. Today, Wayne talks about LinkedIn’s Alumni Search feature. To check out last week’s strategy, click here.
And here, you’ll learn about the Alumni Search feature that’s located on LinkedIn University pages.Would you be thrilled if I invited you to a networking event sure to make your career better? Where you can sit with a roomful of fellow alumni who are directly in your target audience?
Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it’s free! Today, I present the Alumni Search feature located on LinkedIn University pages.
Connecting with people has always been easier when you know that they attended the same school as you. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I’ve done a lot of business with fellow Marquette grads I’ve found on LinkedIn.
The school(s) people attended are prominently displayed on their LinkedIn profiles. This means you can easily search for classmates. But then you can also use the numerous filters on your school’s Alumni page to laser focus your search for the perfect connections.
Once you find those prospects, you’ll want to reach out to them with a LinkedIn message (if you’re already connected to them). Or send a personalized invitation to join your network (if they’re not already a first-level connection).
Approach them in a friendly manner. Mention you’re a fellow alumnus. Then nurture the relationship. Do that, and there’s a good chance that connection could lead to your next customer. Or job. Or other important business relationship. After all, alums tend to want to help other alums!
1. In the large search box on your top toolbar, type the name of the school you’re interested in. When it shows up in the drop-down list, choose that entry. You can also just click the name of a school on anyone’s profile.
2. Once you’re on the university’s page, click the Alumni tab in the left-hand column. This will take you to that school’s Alumni page.
3. Filter the entire list by entering words in the Search alumni by title, keyword or company box. Enter years in the Start year and End year boxes. Or select or enter information into one or more of the six columnar filters which include:
- Where they live
- Where they work
- What they do
- What they are skilled at
- How you are connected
If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.
4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.
Without leaving the page, send a message to any first-degree connections. Or use a personalized message to invite anyone on the list to join your network.
Use this Alumni search strategy to make a few new connections. Turn those contacts into productive relationships. Once you have, I’m sure you’ll agree: This feature deserves to be crowned my second 2020 LinkedIn Winning Strategy.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.