A few years back, my mom said, “I thought I taught you that bragging is not nice! I looked at your LinkedIn thing, and you’re tooting your horn all over the place.” I responded, “Yes, but that is LinkedIn bragging, Mom. And this is no time to be humble.”
Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why you are expert at what you do and share valuable information with your network. In fact, bragging on LinkedIn has become an art form.
I’m a guy who looks at probably a hundred profiles each week. And I can definitively tell you that most people are not displaying and sharing enough information. Nowhere near enough! And this puts them at a distinct disadvantage when someone is comparing them to others in the same or similar position.
The Art of LinkedIn Bragging
Chances are you need to beef up your profile. Chances are also good you must boost your presence on LinkedIn. So here are seven simple ways to start bragging on LinkedIn without getting scolded by your mom…
It does take time to secure recommendations, but it will be worth the effort, because nothing is better than someone else saying you’re the best. It will differentiate you from others when people are comparing you to your competitors, and you’ll undoubtedly receive lots of positive comments about the quality of your recommendations—which should lead to new business.
2. Skills and Related Endorsements
Even though this feature has caused a lot of confusion (and rightly so), it still has great value. You can display what you’re expert at, and, if done correctly, it will help you get to the top of the list when people are looking for your products, services, and expertise.
3. Adding Media
These are great places to display or link to documents (Word, Excel and pdf), video, PowerPoint presentations, blog entries, and photos that allow readers to see for themselves the depth of your expertise.
4. Industry Leadership Positions
If you hold or have held an office or position in an industry-related association or organization, highlight that fact by adding an additional current or past job experience entry to your profile. Share specific details about your responsibilities. Also, if you’re a speaker at your association’s events or a contributor to their newsletter or blog, share that as well.
5. Accomplishments Profile Sections
Don’t be bashful about adding these special profile sections and including details related to each entry. Remember—you’re the only one who is going to tell your story. Also, if you don’t list any accomplishments on your profile, people may assume you don’t have any accomplishments!
6. Individual Status Updates
Because everyone in your network will not receive or read every status update you post, share your best resources regularly. This also gives people who are new to your network an opportunity to see your best stuff.
7. Publish an Article
This is the newest way to share your thought leadership. It’s like having your own blog, and your network is notified whenever you post an article. And because it stays on your profile, people will see your expertise on display whenever they visit your profile.
Don’t let your competitors get an advantage over you on LinkedIn. Be real and authentic as you proudly display who you are and what you have to offer.
Turn bragging into an art form, and your mom will say, “That’s my awesome kid!”
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.