You need to rethink many of the LinkedIn profile strategies that have worked in the past.
In fact, to have a truly exceptional LinkedIn profile that will help accomplish your most ambitious career goals, you need to embrace these two important strategies:
- Capitalize on the LinkedIn search algorithm so you come up higher in the search results
- Provide a very clear description of what you do, who you help, and why you’re better than your competitors
Each and every entry you make on your profile should be made with those two strategies in mind.
Here are a few simple ways to create an extraordinary LinkedIn profile deserving of an All-Star rating…
Include your most important keywords throughout your profile but especially in these three sections: Headline, Job Experience Titles, and Skills. This will significantly improve your placement in search results.
Make sure your Headline grabs your reader’s attention and encourages him/her to read more. Don’t miss this random LinkedIn hack that enables you to have an extra 100 characters in your Headline.
Because LinkedIn requires people to click See more if they want to look at your entire “About” section (previously titled your Summary section), it’s critical that you take full advantage of the first approximately 300 characters.
Especially if you’re a customer-facing individual or job seeker, I suggest you first share contact information, and then address your target audience with information that will inspire them to click See more or continue browsing through your profile.
First Job Experience Entry
This is your best opportunity to make sure the reader gets a full picture of what you and your company do, the types of clients or customers you serve, and what makes you better than your competitors. There are 2,000 available characters for each Job Experience entry, and you can also add media. So don’t hesitate to “show and tell” the world why you’re the best at what you do.
If you have more than one current job entry, be sure to use the rearrange icon to put the most important entry first.
It’s also essential to maximize the job title section of this entry (100-character limit). It’s simply amazing how many people fail to capitalize on this opportunity. After you list your official job title, do your best to include your most important keywords.
Other Job Experience Entries
Here, too, don’t stop with just your job title. Follow your title with the same or similar keywords you listed for your current job(s).
Currently, LinkedIn displays the two most recently received recommendations in their entirety, which I really like, but the rest of them are typically not viewed because the reader needs to click Show more to see the entire list.
Review all of your recommendations. Grab the most impactful quotes/statements, and include those in the Description section of any Job Experience entries to which they apply.
Another idea is to put together a document with a page full of your best quotes/statements, and add that as media in your “About” section or applicable Job Experience entries.
Both of these strategies will encourage more people to read your very best recommendations and could move you ahead of your competitors.
Remember—this is the only part of your profile that other people contribute, and readers will appreciate hearing about you and the great work you do from the perspective of others more than seeing an All-Star rating.
Licenses and Certifications
This is a new, optional section. If you have licenses or certifications, especially if they relate to your current job or current job search, highlighting them just got much easier.
You can add this section—and all other optional profile sections—by clicking the down arrow in the blue Add profile section box. Click the circled plus sign to add Licenses & Certifications.
Don’t have anything listed in your Accomplishments section? That makes it looks like you haven’t accomplished anything!
Subsections of the Accomplishments section include Honors & Awards, Test Scores, Publications, Projects, Organizations, Languages, Courses, and Patents. Include any appropriate subsections, and provide details that will inform readers of your unique and important accomplishments.
Add this section by following the same steps outlined above for Licenses & Certifications.
Earn a Real All-Star Rating
Complete these specific steps. Once you do, I’m confident you’ll stand out from the other players on the field. And you’ll have earned a real All-Star rating.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.