In the age of duck lipped, hands-on-hip, ultra-close-up selfies, the list of online profile photo fails is endlessly entertaining. Sure, you’d expect to see these on Instagram or Facebook. But not on LinkedIn, right? After all, LinkedIn was designed to help manage your professional identity. That is where you go to engage with your professional network. Not to mention access opportunities and obtain knowledge relevant to your given industry. It exists to help you improve your brand, impress your network, and generate opportunities. So, surely, we’d keep our LinkedIn photo fails to a minimum, right?
Sadly, the answer is “no.” Too bad, since our LinkedIn photo is the first thing people see.
The Importance of Your LinkedIn Photo
Profile pictures are critical to your first impression on social networks. In fact, you’re 11 times more likely to be viewed on LinkedIn if you have a profile picture. People like to know who they’re dealing with and when you appear in search results, suggestions, groups, etc., other LinkedIn users may check you out. It’s definitely not the place to post that selfie that you took at that keg party in college.
These types of pictures might be OK on Facebook, but they’re definitely not going to help you grow your professional connections on LinkedIn.
In fact, getting too carried away with your social media pictures can cost you opportunities. To appear correctly approachable, professional, and even smart, you need to invest a little time and a good amount of effort in selecting the right profile picture. This infographic from Sales for Life visually depicts the top eight LinkedIn profile picture faux pas you should avoid at all costs if you want to be taken seriously in business.
So, smooth out those lips. Get your hand off your hip. Hide the brewskis. And smile! Your career may depend on it.