LinkedIn is pretty powerful if you understand some of the ways you can use it! LinkedIn is more than an online resume. It’s more than your modern-day Rolodex. LinkedIn is an online database of user-supplied information. Let’s look at some of the ways you can tap into this LinkedIn power!
As a massive database, LinkedIn enables you to search for people, companies and alumni who can help connect you to your next job.
- Learn how to follow companies (and why)
- How to filter company employees by what they do, location, and more
- How to search for people by industry, location and many other advanced search features
- Find similar companies to add to your target list
Here are just a few ways to tap into LinkedIn power.
You’ve developed a list of target companies. You know, places you would like to work or at least you think you may. FYI, these are not just companies that are posting jobs. This list is any company that could potentially hire you!
With your list in hand, follow your target companies! There are 3 benefits:
- Companies’ updates appear in your home feed on LinkedIn
- Recruiters can see if you follow their company
- Research employees who work there and you can reach out to.
Not sure which companies you are following?
Scroll to the very bottom of your LinkedIn profile and you see the “Interests” section. This shows you the Influencers, Companies, Groups, and Schools you follow.
FYI, you can follow up to 1,000 companies/organizations.
Employee filters provide even more LinkedIn power. From the company page, you can filter employees by where they live, where they studied, what they do, what skills they’ve listed and how you are connected.
Here are a few ideas for how to use this data:
- See which skills you should add by filtering “what they do” and “what they’re skilled at”.
- Look for people who are located in a city where you want to work
- Check out who else attended your college/university
If you want to expand your list of target companies, use this LinkedIn power to scroll down on the company’s main page and look for the “Similar Pages” box in the right column. You’ll find similar companies (based on the industry), not location.
If you have a premium LinkedIn account, check out the company “Insights” section. You can see growth, new hires over time, total openings and more.
Searching by Industry/Location
Advanced search, perhaps the most useful LinkedIn power, allows you to search for people (not companies). Here are some of the fields you can use to discover people on LinkedIn:
- Relationship (1st, 2nd, 3rd-degree connections)
Give it a try! See new people and companies you can connect with and add to your target list for potential opportunities!
A super simple way to connect with people is to tap into the power of your school’s alumni. You can filter results by the location, company and many other factors.
LinkedIn Power = Opportunities… Not Jobs
I have purposely NOT discussed the “Job” search functionality within LinkedIn. Searching for posted jobs certainly is possible and something you can with LinkedIn power.
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About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!