These five LinkedIn strategies, as originally outlined in this video (a big thanks to Patina Solutions for organizing this webinar event) bring proven big results. And not just for the remainder of this year, but beyond. Better yet, they can all be accomplished with a free LinkedIn account.
Let’s get started…
1. Reach Out
Linkedin strategies only work well once you’ve good job of building a network that includes some people with whom you have a high level of trust. In other words, people be more likely to respond to your request.
First, do a search of your first-level connections (make suse filters like location, title, industry, and also current company). Then you’ll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. Next, invite them to an event, share important industry news or let them know you’ll be in their area. If you’ve already established a mutually-beneficial relationship, ask for help with your job search.
I find that many people don’t take advantage of this strategy. Not because they don’t deserve the help. But because they don’t know how to use LinkedIn’s advanced search function. Don’t let that be an obstacle as you work to achieve your career goals this year!
2. Leverage Referrals
This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.
Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you’ve discovered.
3. Set Up Search Alerts
I refer to this strategy as your free, 24/7 LinkedIn virtual assistant.
As you get productive results with your advanced searches, set up search alerts. Then you’ll receive weekly emails from LinkedIn that include new people who meet the exact criteria of your saved searches.
First, pick the right combination of filters and keywords that will result in the perfect list of targets. This isn’t always easy; you’ll need to experiment. But once you’ve found it, it works like a charm.
4. Revise Your Profile
Most people’s LinkedIn profiles look like resumes. And, sadly, many times they aren’t even good resumes. Don’t be one of those people!
Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile. You goal: To move readers from being interested to taking action. Success comes from things like visiting your website or downloading resources or your resume. Viewing a video or listening to a podcast also counts.
5. Engage Directly
You’d be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks. However, most people are legitimately interested in engaging with you.
And if you’re already connected to people who viewed your profile? You may want to send them a note to ask how you can help them. Of course, when interesting people outside your network have viewed your profile, invite them to join your network!
Leverage These LinkedIn Strategies
You now know how easy it is to use these LinkedIn Strategies to reach your goals. So get busy and put some of these strategies into practice. Then on New Year’s Eve 2019, you just may be celebrating one of the best career years you’ve ever had.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.