Are you frustrated with your results from LinkedIn thus far in 2019? Or have you had a great first half of the year and want to keep rolling through year’s end? Well, I’ve got good news for you. If you follow these simple LinkedIn tips, 2019 just may be your best year ever.
Looking for a new job? Interested in growing a strategic network to accomplish your professional goals? These tips are perfect for you.
And here’s the really good news. You can do it all with a FREE LinkedIn account.
These are the “low hanging fruit,” the LinkedIn tips that will produce the most significant results in a short period of time. “Pick” a few and get started today.
After the broad comments, you’ll find a link to an article with step-by-step details for executing each strategy.
1. Reach Out to Your Network
This strategy works well if you’ve done a good job of building a network that includes some people with whom you have a high level of trust. After all, those are the people more likely to respond to your request.
Do a search of your first-level connections, and use filters like location, title, industry, current company, etc. Then you’ll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. and invite them to an event, share important industry news, let them know you’ll be in their area, or ask for help with your job search.
I find that many people don’t take advantage of this strategy because they don’t know how to use LinkedIn’s advanced search function.
2. Leverage the Networks Current Clients
This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.
Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you’ve discovered.
3. Set Up LinkedIn Search Alerts
I refer to this strategy as your FREE, 24/7 LinkedIn virtual assistant. When you do advanced people searches and get productive results, set up search alerts. Then you’ll receive weekly emails from LinkedIn that will include new people who meet the exact criteria of your saved searches.
The most difficult part is picking the right combination of filters and keywords that will result in the perfect list of targets. But once you’ve found it, it works like a charm.
4. Revise Your Profile
Most people’s LinkedIn profiles look like resumes—and many times they aren’t even good resumes. Don’t be one of those people!
Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile to move readers from being interested to taking action—visiting your website, downloading resources or your resume, viewing video, listening to a podcast, etc.
5. Engage When Engaged
You’d be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks, but most people are legitimately interested in engaging with you.
If you’re already connected to people who viewed your profile, you may want to send them a note to ask how you can help them.
If you notice that interesting people outside your network have viewed your profile, invite them to join your network and offer them something of value (free quote, white paper, informative video, etc.) or ask if they’d be interested in a phone call or meeting with you.
When you receive an invitation to connect from people you’d like to have in your network, accept their invitation, thank them for reaching out, and propose one of the next steps outlined in the above paragraph.
Now that you know about the low hanging fruit, get busy and put some of these LinkedIn tips into practice.
Then, on New Year’s Eve 2019, you just may be celebrating one of the best years you’ve ever had.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.