Regularly sharing status updates or posting on LinkedIn is a great way to gain exposure and have more people look at your LinkedIn profile. But what if you aren’t sure what makes for an awesome LinkedIn post? Well, we’re here to help! Here, you’ll find 25 different types of status updates you can adapt and use for your personal branding on LinkedIn!
I’ve pulled together 25 examples of what to share as a status update for the next 25 business days (that’s 5 weeks)! Just one awesome LinkedIn post a day will greatly increase the number of people looking at your LinkedIn profile. Of course, “regularly” can mean different things depending on your goals. If you are actively job seeking, then I recommend once a day. If it’s less urgent to stay in touch with your network, then at once a week or once every two weeks should still keep you top of mind.
You can also get ideas just from scrolling through your own home feed to see what people post and how many likes and comments the posts receive.
LinkedIn is A Professional Network
Just a quick reminder that people using LinkedIn expect to see posts in their feed that are professional (work-related), helpful, educational, useful, and/or informative.
LinkedIn is NOT Facebook or Instagram.
So, if you’re looking for an inspired idea for your next LinkedIn post, here’s my list to get to you started.
Post with Media
1. Share a Video | You may not feel comfortable on camera, but you can share a video that educates or inspires.
2. Add Photos | Starting a new job? Did you participate in a group event? Post it and tag people or companies. If there is a hashtag for an event, be sure to use it!
3. Add Documents | Seeing a certificate adds to the authenticity of this achievement.
4. Share Infographics | Eye candy and data combined into one! Infographics draw attention.
5. Share Statistics | Either create stats from an article or reshare data other people have shared.
Mention Other People
6. Give LinkedIn’s Kudos | There are 10 different types of kudos you can give someone. Got to the person’s profile and click on the “more” button and you’ll find the options to select kudos. Here’s just one example:
7. Give a Shoutout To A Colleague | Say congratulations or just say thanks and tag the person!
8. Share A Colleague’s Work | When you see a colleague sharing great content, mentioned in the news or an article they’ve written, reshare their work! And be sure to tag them!
Tap Your Network for Advice
9. Ask A Question | Dropping knowledge and then asking a question is a great idea for sharing expertise.
10. CrowdSource | Ask your network for tips, tools or resources and this becomes not only a valuable post for you but also a great resource for others.
Be a Thought Leader
11. Share an Interesting Article | Sharing articles relevant to your industry or career helps people know where your interests lie. But, don’t just share it- add your logic, reasoning or two-cents! Tag the person who wrote it and add hashtags.
12. Share Tips | Ed Han is well known for his LinkedIn tips. Simple, straight forward help for all levels of LinkedIn users. What do you know a lot about that you could offer a weekly tip on?
13. Share Company News | If your employer posts something great, reshare it and add your own words up front. You can even tag people and use hashtags like the example below! Adding an explanation or thanking people when resharing a post is a great way to get the attention of people as well as getting more eyeballs on the update.
14: Share Industry News | Every industry experiences change- finance, tech, retail, professional services… and sharing news with your network helps keep everyone up to date!
15. Invite People To An Event | If you are attending an event, why not share the event details on LinkedIn.
16. Share Your Reading List | If you’re an avid reader, share some of your favorites or even ask what other people are reading. Even better is a recommended reading list by industry or occupation!
Be an Expert in the Field
17. Share Tools or Resources | Top list of tools, courses, etc. You can either create your own, crowdsource a list or share someone else’s list. People like these because they are helpful!
18. Explain Something In A How-To Video | This isn’t as hard to do as you may think…teaching is something we all can do. From simple workarounds or hacks to more complex tasks you can do in your sleep!
19. Share Jobs | You never know who may be looking for a new job. So if you find an interesting job or your company has an opening, share on LinkedIn. (Notice how this job posting using hashtags to help people search/find it on LinkedIn)
20. Quotes | Famous quotes can inspire or emphasize the emotion of the moment. Spread your message through someone else’s words.
21. Be Motivational | You can share your motivational message on camera, with words or in photos. Some people love being filmed.
22. Self Promotional Job Search | You only get one of these posts, so make it count. Be specific, talk about the types of roles you are interested in, the value you add and your desired cities.
23. Celebrate Your Achievement | When you receive an award, certification, degree, promotion or some other milestone, you can and should draw attention to it! In this example, an explanation is provided!
24. Share a Published Article | If you’ve ever been published or quoted, you know how exciting this is! Don’t hold back! Share your work with your network!
25. Write an Article on LinkedIn | When you have information to share, stories to tell or just want to show what you know (and that you can write), creating a long-post (blog post) on LinkedIn does the trick! Be sure to draw attention on LinkedIn by sharing it as a status update.
More about Posting On LinkedIn
Now that you are inspired, you may have some questions about how to post on LinkedIn. Check out this article to see the steps.
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About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!