7 Social Media Strategies to Improve Your Job Search

social media strategiesAre you tired of the same old routine of searching for jobs, applying and then not hearing anything back? Then you need to try some new social media strategies.

The key is knowing what strategies are on the rise and how to use them to advance your career or personal brand.

Here are seven hacks to help you get started…

Add Bling to LinkedIn

Your LinkedIn profile can support embedded files and media. This means that you can upload PowerPoint, Excel and Word files under a job in your “Experience” section. One idea is to show samples of your work to prove you have the necessary skills for future jobs. Better yet, add video or pictures to your summary to highlight your career successes. Adding media content to your profile will instantly catch someone’s eye and help differentiate you from similar professionals.

Complete Your Facebook Bio

If you haven’t done it yet, now is the time. Beef up your Facebook profile by adding work history, interests and skills. This might just help you show up in a hiring professional’s search results or gain the attention of one of your Facebook friends. Consider it an opportunity to publicize your marketable assets and hirable qualities. Though many consider Facebook to be a personal networking site, that hasn’t stopped recruiters from using it to source talent.

Try a Twitter Chat

Twitter chats attract people who are interested in learning and chatting about topics ranging from advertising to wine. Twitter chats are online Q&A sessions and usually include a hashtag keyword to indicate the discussion thread.

For job search conversation and advice, join in Fridays at noon EST for #OMCchat. Investigate the many Twitter chats on TweetReports schedule to find the one that’s right for you.

The best way to get started with a Twitter chat is to watch what happens during one by following the hashtag on Twitter. Observe the format and what people are saying. Once you’ve gotten the hang of it and understand how that chat works, jump in by sharing your own thoughts or share a tweeted response you like. Be sure to follow up after the Twitter chat with people you interacted with during the chat. This is how you build your network and expand the potential reach about who you are and what you do.

Join or Host a Live Stream Event

LinkedIn, Facebook, Twitter, and Instagram all offer live streaming events filmed in real-time. These applications are one of the hottest social media strategies as they allow both live video and a chat function so you can interact with people. Participants can ask questions or share comments in the dialog box. You can also see the profiles of people watching the event and some you may be interested in following. As with Twitter chats, watch and observe the format of the live stream show and discussions before jumping in.

To spread the word about your expertise or show that you’re in-the-know, you could host your own talk show or interview industry influencers.

Share Photos on Instagram

You may already have a personal Instagram account, but have you thought about how you can use your account in your career-based social media strategies? When sharing a photo or video, add your thoughts and several hashtags to lure the right audience.

You could also tag company accounts you are following in your posts. You may decide to create a campaign in which you share visuals from your portfolio with the hashtag #HireMe. Instagram can be a brand-building tool for people interested in managing their career trajectory. Share photos of you speaking at events, winning awards, volunteering or participating in company events. These images provide a glimpse of what’s important to you and help you stand out.

Tell Your Story on Snapchat

Given its fast growth among younger users, this picture and video sharing application grows more and more popular among businesses and marketing professionals every day.

Not all messages instantly self-destruct. The Snapchat Stories feature will allow a series of snaps to last for 24 hours. As an active job seeker, you can use it to talk about your qualifications for a job after you’ve applied, share a day-in-the-life of what you do at work or use it as a video blogging platform to talk about issues in your field of work. You can deliver instant news from a conference or event you attend. If you are already using Snapchat, you may have even more creative ideas on how to use Snapchat for your job search.

Evaluate Your Social Media Strategies

Try testing your social media strategies across different platforms. Through experimentation, learn which garner the most attention, generate discussion and new followers.

There are additional benefits to being active on social media, such as:

  • create searchable online content
  • build a reputation for being a subject matter expert or thought leader
  • develop new social media skills.

You’ll win points for creativity and ingenuity if you tailor your message to your ideal employer.


For this post, YouTern thanks our friends at Career Sherpa.


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Hannah Morgan hiring prosAbout the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!



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