Leveraging Social Media: How to Build Potential Career Connections

leveraging social mediaHave you ever wondered about the best way meet new people and build relationships? The answer in today’s job market is leveraging social media.

Social media opens the door to new relationships and all it takes is being human… and actually engaging!

Engagement means getting someone to comment, like or interact with something shared on social media.  It’s the equivalent of small talk. Let’s say you want to have a conversation with someone you don’t know. If you were to send an invitation to connect through LinkedIn, they may not accept it. However, if you engage wit thhe person on social media, it makes it much easier to ask them to have a conversation. This is how relationships start.

But keep in mind, you can’t just ask someone for a meeting or conversation during your first interaction on social media. To earn the right to ask someone for a favor (or conversation), you need to build a connection with the person. Find a common professional interest. Leave a thoughtful comment. Show interest in what they are doing or sharing.

The ultimate goal, one you can’t ask for, is to develop a relationship online that can be converted into IRL (in real life).

On social media, this happens every day!

Leveraging Social Media

One of the best and easiest ways to engage with someone you don’t know is leveraging social media (LinkedIn, Facebook,  Twitter or Instagram).

These are five ways to interact (or engage) with people while leveraging social media:

  1. Mention/tag people
  2. Re-share or re-tweet (always give credit to the sources)
  3. Start a discussion on recent industry news
  4. Ask a question
  5. Share your educated opinion


First, identify the person you want to engage with. Go to their activity section on LinkedIn and review their posts and see what comments they have made. One option is to reshare something they’ve posted on LinkedIn and tag the person who posted it to give credit as the source. (Type the @ and then start typing their name until you see profile pop up. Be sure you select the correct person). You don’t need to be connected to the person to tag them.

Your status update shows up in their LinkedIn notifications. They may feel flattered that you referenced what they shared. They will absolutely be appreciative of the fact that you gave them credit for initially sharing the content. This is just one way to start a new relationship.

Have you ever had 187 people comment on something you’ve shared on LinkedIn? Maybe you haven’t tried it.

Job Search Tip | Look for people inside your target companies that you would like to meet.  You could look for people with similar job titles, company recruiters or people who are second-degree connections with people you know well. Or use all three options. The more connections you have inside a company you are interested in, the better information you will acquire about working there.


I always make sure I mention the authors of the articles I include in my Summary Sunday when I share it on social media. When these authors monitor their Facebook account, they will see I’ve tagged them via Facebook notifications. Some will repost my update, others will like it, and some may say Thank You.  In short, my post gets on their radar. If they share it, that puts my name and article in front of everyone in their network! Talk about leveraging social media!

But you don’t have to publish your own content. You can share someone’s article and mention their name in your Tweet. Just make sure you are using the correct Twitter handle. You can usually find it in the article they’ve written or go to the author’s website and poke around a bit. You’ll find it if they are on Facebook.

Job Search Tip | Find good stories or news about a company you are interested in and then tag the company or people who work inside the company. (You can search for people who work for companies using Facebook’s search bar.) You should be following your target companies on Facebook and if they have a Facebook careers page, follow that too! This gives you more opportunities to comment and engage.


There’s a whole-lot of mentioning going on in retweets. After all, they get likes and even a couple of shares.

Job Search Tip | Find and follow company accounts or company career accounts and retweet their content. Be sure to mention them. More and more, recruiters want to know that you have an interest in working for their company so your interaction with company recruiters on social media is a good way to engage too.

Instagram Resharing

Instagram does not allow you to reshare posts or stories to your timeline. But you can use 3rd party tools to Regram (reshare on Instagram). You can reshare someone’s Instagram post to other sites like Facebook, Twitter or in Instagram Instant Messenger. Instagram’s Terms of Service state you must get permission before sharing someone else’s post.
If you really want to Regram,  you have two options:

  1. Take a screenshot from your phone and then post it to your Instagram. (Also, be sure to give credit in your post to the original poster)
  2. Use Repost for Instagram (a free third party app)

Job Search Tips | Follow all your target companies on Instagram so you can see what they share! Like their updates and leave a comment when appropriate. Always ask for permission before you Regram. Also look for hashtags…#[company name + careers]

A Word of Caution

Before you start leveraging social media, make sure your LinkedIn profile or personal website is up to date. Also, make sure you’ve reviewed your status updates to make sure they are clean and rated PG.


For this post, YouTern thanks our friends at Career Sherpa.


career sherpa


Hannah Morgan hiring prosAbout the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!



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