If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that’s what many people are doing in their “LinkedIn store.” And then they wonder why they aren’t getting any quantifiable results from using the site.
Think of your LinkedIn profile as your retail store. As with most retail stores, there’s lots of competition for potential buyers. There are also many different ways people find out about your store before they waltz in the front door. But once they choose to visit, are you reaching out and saying, “Hi, thanks for visiting; how can I help you?”
Trust me on this one—from my experience, most people aren’t doing this.
How to Welcome People to Your LinkedIn Store
There are two easy ways to recognize potential customers or connections—Who’s Viewed Your Profile and your inbound invitations to connect.
Now we all know LinkedIn is now a lot about sales. And you may be thinking: “I’m not specifically in sales. This isn’t about me.” Please reconsider, because let’s face it—we’re all selling something. If you’re not selling products or services, you’re selling yourself or your organization every day. If you didn’t have something to sell, you probably wouldn’t be on LinkedIn.
Here are my best practices for recognizing and approaching potential buyers, particularly those who are in your target market.
Who’s Viewed Your Profile
View this list often! Because if you’re using the free account, you can only see the last five people who checked you out. Even then, you can only the information they’ve chosen to share with you.
Does their headline looks interesting? If yes, click through to view their full profile. Then ask yourself this question: Is there any information here (job experience, education entries, people you have in common, interests, etc.) that resonates with me? Anything that would help me to have an interesting conversation with them?” If the answer is “yes,” invite them to join your network by using a five-star invitation.
Inbound Invitations to Connect
Don’t be too quick to hit the Ignore button here—even if you’ve never met the person. You don’t know why they walked into your LinkedIn store, right? So it’s worth your time to figure out who they are and how you might be able to help them.
It’s best to view your inbound invitations from your Pending Invitations page rather than your mobile device. That way, you’ll have access to a lot more information about the person. On your mobile device you won’t be able to see what people you have in common. Nor can you respond to a message without inviting the person to join your network. Messages on your mobile device are also truncated. So you may miss something important if you don’t take the time to read the full message.
My article Is Opportunity Calling You on LinkedIn? will help you understand who to connect with. It also provides examples of simple ways to respond after the right person has walked into your LinkedIn store… and before they choose to leave without a greeting from you.
Start executing these best practices. You’ll begin to quickly identify you’re hottest prospects. Then all you have to do is reach out in a way that will improve your chances of success!
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.