Looking for an impactful internship? Graduating from college soon and looking ahead to your first great job? Actively seeking your next gig and hoping LinkedIn will help? The experience section of your profile could make or break you.
You may be wondering: “Where is the experience section on my profile hiding—all I remember seeing is a Jobs section.” Well, they are one and the same. This is prime real estate. After all, LinkedIn gives you 2,000 characters for every job you’ve had.
Here’s how you can tell your unique branding story, include your most important keywords, and take full advantage of this section.
1. It’s More Than a List
Describe job duties in a way that will explain and add interest and credibility to your story. Don’t simply list what you did. Remember—on LinkedIn you’re being compared to other people who do the same thing you do; so the goal here is to impress the reader and stand out from the crowd.
Below each experience entry you can upload media or point to websites that include:
- Examples of your work
- Written or video testimonials
- Presentations you have made
2. What Are Your Strengths?
Be sure to include accomplishments in the experience section that show your diverse experience and your ability to get important stuff done. If you can be specific with statistics and/or results, all the better.
3. Did You Get Promoted?
Add a separate entry in your experience section for all promotions you received at each job.
4. Tie the Past to the Present
Highlight the traits, characteristics, responsibilities, and results from your past jobs that most closely align with your current situation. Help the reader understand how your past experience makes you a better fit today.
5. Describe the Type of Customers You Serve/Served
You could even include a killer quote from one of your clients that you extracted from either a LinkedIn recommendation or a letter of recommendation.
6. Include Descriptive Titles
Take advantage of all the characters available (100 max) in your Experience title. This is fertile keyword soil. For example, one of my job titles, CEO | Social Media Trainer and Strategy Consultant (specializing in LinkedIn), I could have simply said CEO, but this is a much better description of what I do, plus the extra keywords (social media, strategy, consultant, LinkedIn) will help people find me.
7. Keywords are Key
Keywords, keywords, keywords. Oh—and did I mention keywords?
8. Order is Important
If you want to display multiple current jobs, like the work you are doing with your favorite nonprofit or industry association board in addition to your “day job” (I highly recommend doing this), then simply reorder the entries in your current Experience sections.
Do this by holding down the move icon (four horizontal lines) on the right of the actual experience entry and moving up or down to the order you prefer.
9. Grammar Matters
Write this section in Word, check out the character count, run spelling and grammar checks, and then save and paste into your profile.
10. Would I Hire Me?
Let some time pass; then review your entries and ask yourself: Will reading this inspire someone to want to hire me as an employee or as a vendor of choice?
Is there a difference between the words experience and jobs? You bet there is, and I hope you now understand how to use the experience section of your profile as a strategic weapon.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.