Recruiting Tactics Job Seekers Should Now Expect to Encounter

recruiting trendsYou may have heard that we’re in a candidate-driven job market. This means you have the upper-hand for the first time since the 2009 recession! As a result, there are changes happening in the world of and interviewing and recruiting tactics.

These are some of the trends you’ll likely experience in the near future.  Let’s make them work to your advantage.

First, though, let’s further lay out what’s happening in today’s job market:

  • Unemployment is at the lowest it’s been in decades
  • With fewer people unemployerd, not as many people apply to open jobs
  • Employers are finding it difficult to find candidates with STEM skills (and other skills too)

HR and Recruiters Have to Work Harder

Companies are forced to work harder to find and attract people to apply for their jobs. They are more concerned about the efficiency of their recruiting cycle and are employing new tactics and technology to facilitate the process. Recruiters also know they have to be better at marketing to reach their target audience. And most importantly, people in HR and recruiting have to be nicer (to develop relationships with potential candidates).

LinkedIn’s Global Recruiting Trends Report 2018 lays out four major shifts in talent acquisition: implementing artificial intelligence (AI), analyzing data, new interviewing models, and focusing on hiring diverse candidates.

Why is Diversity Important?

According to LinkedIn’s report, companies want a more diverse workforce to:

  • Improve culture
  • Improve company performance
  • Better represent customers

Retaining employees is also an issue. To hold onto employees, companies need to make them feel like they belong! By creating an environment that respects differing opinions and encourages employees to be themselves, rather than fit into a mold, companies hope that this shift will keep employees around longer. Finding diverse candidates is their challenge. Recruiters are using more inclusive language and looking in new places to find the diverse candidates they want.

Where Does Artificial Intelligence (AI) Fit?

Don’t worry, human’s won’t lose jobs with these changes. AI will make it easier for recruiters to do their jobs and save time on the very labor intensive, low impact activities.

LinkedIn’s report says using AI will:

  • save time
  • remove human bias
  • deliver best/better employee matches
  • save money

AI sources candidates, schedules candidates, and engages with candidates.

LinkedIn’s report cites several examples of how companies are already using AI to improve the recruiting process. For example, Deutsche Telekom AG uses a chatbot to answer frequently asked questions about posted jobs. This bot can recommend unqualified candidates not apply. Potential candidates feel better about the process and the company when their questions get answered.

AI is also used to evaluate video interviews. At Vodafone in the UK, AI reviews the interviews and “based on role requirements, other candidates, and top performers at Vodafone, the machines assess candidate suitability across 15,000 different dimensions, from body language and facial cues to voice intonation and speech cadence. If candidates pass the video interview, they are then invited to in-person interviews.”

New Types of Interviews

To better assess candidates’ soft skills, companies are introducing new types of interviews. Sure, they’ll still use traditional behavioral interviews and phone screens, but companies want a better snapshot of the candidates.

Recruiters may ask for:

  • soft skills assessments
  • job auditions
  • meetings in casual settings
  • virtual reality assessments
  • video interviews

One example is Lloyds Banking Group which takes hundreds of prequalified candidates through a virtual reality scenario. “Using the virtual reality platform, candidates freely move within a 360-degree virtual world and
manipulate objects using tracked motion controls. An evaluator judges how they approach and solve tasks, using standardized metrics to assess strengths that Lloyds Banking Group is looking for.”

Time to Use the Data

Companies collect tons of data and they are finally starting to use it to:

  • evaluate skills gaps
  • increase retention
  • build better offers
  • understand candidate wants
  • assess talent supply and demand
  • forecast hiring demands
  • predict candidate success

JetBlue changed what they were looking for in their flight attendants. Based on customer service feedback data, “the analytics team discovered that the bet on “nice” was actually wrong, and that “helpful” was much more important. In fact, being helpful can balance out the effect of a flight attendant who is not nice. So JetBlue tweaked its target profile.”

Be Prepared

You may experience some or all of these new recruiting tactics. Still, the more you know… the better your job search results!


For this post, YouTern thanks our friends at Career Sherpa.


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Hannah Morgan hiring prosAbout the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!



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