By now, everyone knows your online presence can make or break your career. We know that a bad online reputation can cause harm and a good one can enhance your prospects. So, we take down the party pictures and carefully craft our profiles and then… sit back and hope it works. But, is that effective personal branding? Or is there more to it?
With social media platforms changing every day, adding features and deploying new filters, your simple online persona may not have the impact you were hoping for.
Tips for Effective Personal Branding
Effective personal branding is more than just baiting the mousetrap and waiting for recruiters to stumble in. It requires daily effort. Remember, at this point, no one knows your value but yourself. You have to reach out and grab people. Let them know you’re an expert in your field. How can you do this through personal branding? Thankfully, this infographic from The Iuvo shows you how.
From answering questions on Q & A boards in your field to publishing your ideas and expertise on platforms liked LinkedIn, you want to begin making sure that you become a known commodity. Use Facebook, Twitter, and Instagram strategically to build a reputation as a go-to voice in your area of expertise. In general, put yourself out there for others to see and actively participate in building your online reputation. These tips can help you take charge.
After all, who wants to sit around waiting for life to happen?
Also published on Medium.