I’m pretty sure that sometime in the last week or so you checked the ratings of a specific product. Or maybe you researched what others said about a restaurant you wanted to visit? What others are saying online about those products and services is called “social proof.”
Whether it’s a hamburger or a computer, we are all looking for objective information (or social proof) to help us make our decisions. Employers take the same approach when looking for the right candidate.
Here’s how Hubspot defines social proof:
“Social proof, also referred to as “informational social influence,” is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior.
In other words, it’s the mentality that, if other people are doing it, and I trust those people, that’s validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors’ and prospects’ actions.”
How’s Your Social Proof?
Is your social proof helping or hurting you or is it simply absent on most of your online addresses (website, Facebook, LinkedIn, etc.)? Do you have a 4.7/5.0 rating like your favorite restaurant on Yelp or Trip Advisor?
Even though it might not be quite as easy for you as an individual to accumulate a rating, there are specific things you can do to improve your social proof on LinkedIn.
I’m not just referring to the obvious LinkedIn sections—Recommendations and Skills and the Endorsements that attach to them. These are very important places to show social proof. But there are some other great ways to share positive ratings and reviews about you and your company.
Easy Ways to Share Your Social Proof
These LinkedIn profile sections and activities can help you highlight and share your social proof:
Add Media | There are lots of ways to use this add-on to your Summary, Job Experience or Educational sections. You can share video testimonials, traditional written customer recommendations, case studies, and success stories.
Projects | This is a good spot to include case studies or success stories, and you can link to web pages that include more details.
Individual or company status updates | Periodically share links in your status updates to case studies, success stories, and articles that highlight your capabilities.
Published Post | You can display a long-form article, including an embedded video. This is perfect for highlighting customer testimonials and case studies.
Honors & Awards | If you’ve got them, flaunt them.
Current Job Experience section | Extract a short quote from a recommendation and highlight awards you’ve received.
Publications | Link to articles on your website or other sources that display your experience or awards and honors.
Certifications | These are great social proof because others (certifying organizations) are saying you met a certain level of proficiency.
So why not get busy and take advantage of these opportunities?
It just may get you to that 4.7/5.0 score. Better yet, how about a phone call or email from that sought-after employer!
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.