Online Visibility: Three Secrets to Building a Stellar Reputation

online visibilityWant to manage your online visibility for the long-haul? Not just while you’re eager to find a new job? Here are the secrets to managing your online visibility and building a reputation of excellence!

There are three secrets that will help you improve your online visibility. They are listening, learning and leading!

Let me tell you how they work…

Back in 2008, I was asked to speak to a group of executive MBAs about networking. As flattered as I was, I was also panicked. What qualified me to speak about networking? Sure, I’d been teaching job seekers how to look for work for several years, but was that enough to impress or convince this audience that I was worth listening to? I needed reference material and my own words.

I talked with a friend who pushed me to start blogging so, I did a lot of reading first. Tom Peters, Seth Godin, Keith Ferrazzi, and Penelope Trunk were early inspirations. I wrote 5 times a week, for 3 years! (I had a lot to say!)

Beyond writing my own articles, I was told by experts that you were supposed to leave comments on other blogs. As I found more blogs within the job search and career space, I also began to leave comments. It was around this same time, someone recommended Twitter. So I opened my account and began following people. Every morning after I wrote my blog post, I would skim my Twitter feed, share interesting articles as well as my own.

I did all this before 7am (while I was working a full-time job). And at the time, I had 2 kids under the age of 5, and a husband who worked the night shift.

What I didn’t really understand was that I was building an online presence and reputation.

I learned about SEO, basic technical stuff like HTML. I also learned how to use  LinkedIn, Twitter, Facebook and Google+ to promote my content. Oh, and most importantly, I met some great friends along the way!


I’m an introvert and have pretty good listening skills when I want to. Listening is so important to building your brand and online reputation. Listen to:

  • What other experts in your area of expertise/interest are saying
  • Your potential employers/customer’s problems
  • Fill gaps or voids in knowledge
  • Feedback your friends, family, colleagues and managers give you
  • Opportunities


As you listen, you learn. Observing behaviors, styles, methods and hacks.

I think it’s smart to know where your strengths lie and where you are weak. There’s no excuse for not having something you know you’ll need. There’s a wise saying, those that can’t do teach. But even wiser is this quote from Benjamin Franklin:

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Engage in learning. Make it a life-long quest for knowledge.


No one needs to give you a title in order for you to lead. Lead yourself. We can all be leaders- in different aspects of work or life. Choose where you want to lead. You’ll build a reputation of excellence and become a magnet for new opportunities!

Share Great Stuff With Your Network

Listen to what others are saying and share. You may not have your own thoughts yet but sharing the ideas of others, good or different, shows interest and helps cement what’s important to you.

Where are you listening for information and trends?

  • Follow LinkedIn Influencers
  • Subscribe to industry newsletters, SmartBrief, Google blogs or AllTop by topic
  • Follow your favorite blogs/newsfeeds using

Where are you learning?

  • Networking groups
  • Professional associations
  • Mentors

Manage Your Online Reputation

The best defense is a great offense! Build your online visibility today!


For this post, YouTern thanks our friends at Career Sherpa.


career sherpa


Hannah Morgan hiring prosAbout the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!



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