As you’ve likely heard, more than 90 percent of recruiters use social media to vet candidates before an interview. Even more important, perhaps: almost half of all hiring managers who screen candidate’s social media profiles say they have found information that caused them to not offer a job. But, nearly the same amount have found some of their best candidates via social media. So, your social media strategy and how you manage your online personal brand is critical to a successful job search.
Developing a Social Media Strategy
When planning a social media strategy for a job search, consider starting with some do’s and don’ts as shown in this infographic from Sterling Talent Solutions. For instance, according to Sterling you should use social media to expand your professional network and share your industry expertise. You also want to follow and engage with companies in your industry. And don’t forget companies who you are interested in working for one day. Always, without fail, maintain a professional and current profile.
As you’ll learn, or re-learn, there are some mistakes you must avoid. For instance, you should not obviously not post inappropriate information or photos. But everything negative doesn’t need to be so dramatic. You also shouldn’t broadcast the mundane trivialities of your life, for example.
Read on to learn more, and to develop a strong social media strategy as a job hunter!