In 15 Minutes a Day: A LinkedIn Routine that Gets Results

linkedin routine“I only have 15 minutes each day. How can I can establish a solid LinkedIn routine that gets real results?”

This question, or something very similar to it, comes up quite often in my one-on-one LinkedIn consultations. Let’s face it—we’re all very busy, and we want to spend our time on the things that will get us the best results.

Also, I’ve learned that some people are logging into LinkedIn almost daily, and most others are visiting the site at least weekly. Yes, I recognize these people are probably moderate to heavy LinkedIn users. After all, they booked a personal consultation with me. But this 15-minute LinkedIn routine applies to daily users as well as people who only log in a few times each month.

This LinkedIn routine is quick, easy, and is sure to help you grow an impressive network that will lead to career success.

1.  Review Who’s Viewed Your Profile

When someone takes a look at your profile, it’s like walking into your store; so be sure to reach out and ask the person how you might be able to help him/her. Just click Who’s viewed your profile from your home page to access your list.

2.  Send Customized Invitations to Join Your LinkedIn Network

Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you’ve already met are spot on. In addition to improving your search ranking, once they accept your connection request, you can then send them a direct message on LinkedIn, and they’ll begin seeing some of the information you post or publish.

You have 300 characters to customize your invitation; so thank them for the call, the meeting, or for spending time with you at a recent networking event.

To include a personal note with your invitation to connect, you’ll need to follow one of these two sequences:

From your desktop, search for the person’s profile. When viewing his/her profile, click the blue Connect button and select Add a note.

On your mobile app, search for the person’s profile. When viewing his/her profile, click the three dots to the right of the person’s photo, and then select the Personalize invite option.

3.  Review and respond to your pending inbound invitations

Because of changes to the messaging system that took place last fall, you may be missing important information from someone if you don’t purposefully and methodically review the invitations that are coming into your account.

To review your pending inbound invitations, click My Network in the top toolbar, and the three most recent inbound invitations will be displayed on the top of the page. If you click Manage all, you’ll be taken to your full list. If you want to message the person before accepting the invitation, perhaps inquire about the person’s intent for connecting with you, you can do that from this page.

People consistently ask me where they can find a list of all the invitations they’ve sent. When in the Manage all section, you’ll find the list under the Sent tab.

4.  Review Important Information in Your Notifications Tab

This is one of the best new features on LinkedIn. Basically, it’s your own custom newsfeed and includes information about the people in your network and the interactions people are having with any of the information you’re sharing. You can find the Notifications tab in your top toolbar.

Find 15 minutes in your day to establish a LinkedIn routine. The effort will undoubtedly lead to new and deeper relationships with people who can significantly impact your career.


For this post, YouTern thanks our friends at Power Formula.


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Wayne Breitbarth AuthorAbout the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and also the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.



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