7 Steps to Creating a Powerful 30-Second Elevator Pitch

30-second elevator pitchIf you have a career of any kind, you need a 30-second elevator pitch (some call it an elevator speech or a value proposition). An elevator pitch is a roughly 30-second sound bite – a response to the question, “Tell me about yourself” or “What do you do?”

While I doubt you will actually use it in an elevator, you will most definitely use it at conferences, job fairs and networking events. Other common uses include during phone screenings, on airline flights, at cocktail parties, in education/training seminars and community gatherings. The possibilities of where you can use an elevator pitch to describe what you do are endless.

Regardless of the name or the place, it behooves you to be ready.

Making the connection and telling someone about yourself can lead to your next job, your next sale, your next client, your next growth opportunity, your next volunteer gig or your next chance to help someone else. So let’s be ready.

Here are the short cuts to creating your 30-second elevator pitch:

1. Consider Your Goal

Think of the target you want to attract when delivering your 30-second elevator pitch.

2. Don’t Be Afraid to Consider Different Audiences

You might have a more precise, high-power sounding pitch for professional conferences and a more easy-going, laid back one for sitting on the side line with parents at your kid’s softball game. Your goals may shift with the audience, so be prepared to change up that aspect of the 30-second elevator pitch.

3. Do a Data Dump

Write down all the achievements you are proud of in your personal and professional life. In this phase, don’t be hindered by what you think should be included. Don’t judge what comes to mind. Just write it down. You will edit and cull and refine in the next step – this is the brainstorming phase.

4. Now Create Your Hook

Use information in your data dump to create your pitch. Your pitch should create interest and leave them wanting to know more about what you just said. It doesn’t have to be long and convoluted. Also, the pitch doesn’t have to include everything you have ever done in 25 years in 30 seconds (save that for the in-person interview). It needs to create intrigue and curiosity. What’s your hook?

5. Think “Draw Them In” Versus “Sell Them”

When crafting your 30-second elevator pitch, it’s best to come from a confident perspective of “here is what I do” and let the conversation flow. Don’t make the mistake of trying to sell each person you speak to – that will come across as awkward and off-putting. Instead, draw in the right people by making a firm, specific pitch and let the collaboration of ideas flow naturally.

6. Be Ready to Tie In Your Purpose

Why do you love what you do? It’s one thing to say, “I am a CFO who brings financing to start-up technology firms…” But if you can add, “…and it fires me up to contribute to bringing tech advances that make life more efficient and productive,” it makes it more personal and conveys more passion.

7. Practice… Again

And again. And when you think you are done, practice some more. Only through practice will you hone the words to make them sound more natural.

Having this stage down will dramatically increase your confidence in social settings of all kinds. You know someone is going to ask at some point, “What do you do?” or “Tell me about you.” And now you don’t have to stumble or pray they don’t ask.

Now you can say, “Bring it on.”


For this post, YouTern thanks our friends at Chameleon Resumes.


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Lisa RangelAbout the Author: Lisa Rangel, founder and managing director of Chameleon Resumes, a Forbes Top 100 Career Website. Lisa has helped hundreds land the exact job they want. A former recruiter, she is a 10-time certified resume writer and job search consultant. Lisa is also a paid moderator for LinkedIn’s Job Seeker Premium Group. She has been an Official LinkedIn Blogger since 2012. Lisa is also a featured expert on Fast Company, Investors Business Daily, The BBC and the author of ResumeCheatSheet.com. Follow Lisa on LinkedIn.



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