LinkedIn has many great features that are very hard to find, and one of the joys of my job is showing my clients how to not only find them but also how to use these features in a strategic and purposeful way. One hidden LinkedIn feature that really amazes most folks is LinkedIn’s Alumni feature. Because it allows you to search for others who have walked the same hallowed halls as you did.
There are two ways to access this feature. In the large search box on your top toolbar, type the name of the school you’re interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile. Once you’re on the university’s page, click the blue See alumni button. This will take you to that school’s Career Insights page.
You won’t believe the incredible things you can now do with this hidden LinkedIn feature…
Cash In on this Powerful Tool
Every school’s University Career Insights page includes an awesome filtering system that helps you find the perfect fellow alums to reach out to.
The filters include:
- Where they live
- Where they work
- What they studied
- What they are skilled at
- How are you connected
Once you have selected your filters on the University’s Career Insights page by clicking the bar above your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria. Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network. Pretty cool, don’t you think? I amazes me that this is still free.
Narrow Your Search with this Hidden LinkedIn Feature
Some of the searching capabilities have always been available through general people searching, but it is much easier to do it here.
If you’ve been looking for a way to sort people by age range, then this is your ticket. If you sell products or services to a targeted age group, use the dates attended or year graduated feature on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22. But it should still provide some valuable information.
Use the Search alumni by title, keyword or company box to zero in on the alums to reach out to.
After you test drive the Alumni feature, it will become one of your favorites on LinkedIn!
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.