The internet and social media has changed the way we live our lives. This is particularly evident in the way we go about personal brand building, and specifically how we look for and acquire a job.
The concept of brand identity, once relegated to corporations, is now relevant to us all. In fact, a recent survey shows that 92 percent of us had a digital footprint by the age of 2. That footprint, over time, becomes the brand we eventually sell on the job market.
So the question today is, should we allow that brand to simply exist… or should we take a more active role in personal brand building?
Personal Brand Building
There are steps we can take to establish and build a successful, professional personal brand. Think of your digital footprint as an extension of your social self. What do people know about you? What do they think of then think of you? The same techniques you would use to shape your image in society, apply online as well.
This infographic from The ExecuSearch Group walks you through the six steps of personal brand building. While written specifically for designers, this approach is highly effective for anyone attempting to shape their digital footprint and build a personal brand.
The way we go about finding a job will never again be what it once was. Potential employers have access to far more than just an application and a resume. And your digital footprint is now a big part of your personal development and career.
So, follow this advice and start making your personal bran work hard for you!
Also published on Medium.