Like all social media, it only serves its purpose when the information presented on it is complete and you remain active and update frequently. A boring LinkedIn profile can cause you to be overlooked just as much as an incomplete or messy one.
So what can you do to add a little pizazz to your page?
Here are three easy ways to professionally spice up your LinkedIn profile or business page.
Whether for your company or as a professional, writing articles to be posted on LinkedIn is a great way to spice up boring LinkedIn profile. It demonstrates your professional knowledge of your field and shows that you are active and engaged with the community. Articles published on LinkedIn from your company might also be seen as more legitimate than if they had been posted on your blog.
These articles can also showcase images that further add color to your page and catch the eyes of readers. Articles can be regarding just about anything to do with business or LinkedIn itself, but it’s almost always best to focus your subject matter on what you do professionally in a way that best represents the brand you are trying to cultivate.
Have a Business Page
If you run a business, having a profile page for it on LinkedIn is about as important as having a page for it on Facebook. Like this ASEA LinkedIn page, you want to make it look professional and appealing, with your logo as the profile picture and eye-pleasing graphics for your background and header photos. Just like on a personal page, a business page needs to be kept active and updated with relative frequency.
Give people a reason to follow you by posting humorous, interesting, and engaging content, whether it’s pictures or articles. Graphics need to look professional, so hiring a professional designer to create them is likely what you need to do. DIY graphics rarely look nice enough and can tarnish your business’s image.
Craft a Compelling Headline and Summary
First impressions are everything. To get people hooked from the beginning, take the time to craft a compelling headline and summary that will tell others who you are, what your experience is and what you can do for them. The key is to keep it both short and sweet, while hitting on the main things you want your customers or clients to know about your business. Make sure that it says what you do, who you help, and why you’re qualified.
Summaries can include information such as how long you’ve been in business, what you do and for whom. Be as specific and targeted as possible. Appeal to the people you want to attract. Know what they’re looking for and explain what you can do for them. Just like with major search engines, include key words and phrases that companies or potential clients will search for.
There are any number of other things that can also serve to spice up a boring LinkedIn profile. Things lie a personalized URL, recommendations, your professional information, and a portfolio.
If you possess a boring LinkedIn profile, we’d recommend that you put some more time and effort into it. Then you’ll see just how useful an account can be for your career and your business.
For this post, YouTern thanks our friends at Campus to Career!