You probably use Facebook to stay in touch with your friends and family. Well, now there are new reasons to use it for your career and job search! According to Statista, 44% of US Facebook users report checking Facebook several times per day. This is far greater than the 10% of US LinkedIn users who sign in about once a day. M
This is exactly why recruiters have been turning to Facebook to find top talent.
Here’s what recruiters have been doing on Facebook and what to look out for in the coming months.
Facebook Recruiting: How Recruiters Use It
Companies have already been using Facebook recruiting. Socially savvy companies seized the opportunity to create company career pages on Facebook in order to build a place where they could answer questions, discuss the company culture and share opportunities.
Recruiters have also discovered ways to search Facebook for candidates with hard-to-find skills and who may not be actively looking for jobs. Recruiters can search for profiles by education, geography, interests, even by past employer.
Searching Within Facebook
If you want to play around and search for people on Facebook, you can go to the search bar within Facebook and type “people who work at [insert any company you are interested in]”. You might be surprised at the results.
Facebook Testing Job Postings
Facebook will be testing job postings . These ads will appear as status updates on a company’s Facebook page as well as in a separate jobs tab on the company page. Details like job title, salary or if the job is full time or part time can all be included in the job ad, which can also be promoted to target specific users by education, geography or other criteria allowable by Facebook’s advertising settings.
Companies Posting Paid Job Adds
The same forward-thinking companies who created Facebook communities have also been using paid Facebook ads to promote posted job opportunities. Some recruiters even share job ads within groups to target a specific audience.
Watch For “Jobs” Tab On Company Pages
Facebook wants to make it easier for companies with Facebook pages to announce job opportunities. A separate jobs tab may soon appear on company Facebook pages, which may make it less costly for smaller companies to compete for talent. According to Facebook, not only will the job ad appear on the company’s timeline, it will also allow interested candidates to simply click on an “Apply Now” button that populates parts of the job application with the candidate’s public profile information.
Know Your Privacy Settings
Any status update you share and set as public will show up on your public profile as well as comments you post to Facebook pages and public groups.
Other sections of your profile that are public include your…
- profile picture
- cover photo
- workplaces you’ve listed
Go right now and see what your public profile looks like when someone you don’t know views it. This only works from the desktop version of Facebook (not your phone).
Go to your profile and look for the three dots near your cover photo. Select the “View As” option under “Who can see my stuff?” This allows you to select “Public” view to see how your profile is viewed by someone you don’t know.
If you decide you do not want to share certain parts of your profile, go to the lock symbol at the top of your screen. Then select “Privacy Checkup” and Facebook will walk you through the various section settings.
Learn How To Use Lists
If you want to share certain posts with friends, and not publicly, you can use lists to determine who sees which posts you publish. When you add a status update, you can select who you want to see, or not see, your update. This is a bit like an email distribution list. You may set up a list for family and another for friends.
Facebook sets up several lists for you already:
- Close Friends | friends you’re more likely to share personal information with
- Acquaintances | people you don’t know well or when you want to exclude people from seeing personal posts
- Friends except Acquaintances | in the audience selector
- Custom | people whom you don’t want to see your regular status updates
We’re Better Connected Than Ever
Facebook users are more connected than ever before. According to Facebook’s research, within the U.S., people are connected to each other by an average of 3.46 degrees. Not six degrees of separation as previously believed. So Facebook recruiting makes sense.
These closer ties provide all Facebook users with easier access to people who have the power to extend job offers.
Which is why you should start looking at Facebook as more than just cute kitten videos and political rants. Start using Facebook as a job search tool… today.
For this post, YouTern thanks our friends at Career Sherpa.
About the Author: Hannah Morgan is a career sherpa, guiding new job seekers through the treacherous terrain of job search. If you are looking for no-nonsense advice, check out her site Career Sherpa. And follow Hannah on Twitter for the latest job search news and trends!