One of the biggest mistakes I see job seekers make? Not syncing LinkedIn and their resume; two of their most powerful job search tools.
Not only do job seekers fail to make LinkedIn and their resume stronger on their own. They also don’t think about how not doing this can work against them.
Here are five ways to stand out among your competitors, all by syncing LinkedIn to your resume…
1. Think “Extension” … Not “Carbon Copy”
Your resume should be an extension of your LinkedIn profile. Don’t just copy and paste information from your resume directly into your LinkedIn profile. If you do that, you are missing several opportunities to get noticed by the hiring manager. Your profile should be used as an extension of your resume, not an exact carbon copy.
On LinkedIn, you have several different sections that are not included on your resume. Each helps you stand out from other candidates. And each allows you different ways to present your candidacy, all stemming from your resume.
2. No Pesky Page Limits
The good news, when syncing LinkedIn, is that it doesn’t have the page limit that a traditional resume has. The purpose of your resume is to effectively summarize why you are the best candidate for the position. But you don’t have a lot of time to catch the recruiter’s attention. So you must include the very best accomplishments at the highest level.
But these accomplishments don’t always tell the complete story. On LinkedIn, you have more space to expand on your key accomplishments. So add impact information you simply didn’t have space for on your resume.
Different sections have varying character requirements, of course. But in general, your LinkedIn profile allows you to use more words to describe your actions. This is great news for many of you!
3. Make Sure Voice, Tone, and Point of View are Consistent
LinkedIn is a social media outlet, but it’s a professional network, and should be treated as such. So similar to your resume, your LinkedIn profile should be written in the same voice, tone and point of view.
Your resume reads as an official document. Therefore, so should your LinkedIn profile. Each section should be written to reflect your resume. Make sure to avoid of unnecessary acronyms or details that don’t enhance your candidate story.
4. Optimize Your Headline to Help Hiring Managers Find You
Your headline is one of the strongest search term areas in your LinkedIn profile.
So your resume’s headline should be expanded syncing LinkedIn. This headline must use keywords, descriptors and deliverables for which you want to be found. Do not let it default to your current job title.
For example, your resume headline may be, Senior Operations Manager. On LinkedIn, turn your resume headline into something like:
“Operations Manager with Six Sigma Green Belt Certification and $2M Budget Oversight”
This gives the potential hiring manager more information about your fit. It also expands your search terms capability.
5. Tie Accomplishments to the Position and the Summary
On your resume, you most likely have your key accomplishments listed under the applicable position. This helps the recruiter understand your responsibilities in each position, of course. However, you also have the capability of inserting your key accomplishments in other areas of your LinkedIn profile. Examples include the Executive Summary, Skills, and Projects sections.
Instead of lumping your experiences by company, put them into a different context with your LinkedIn profile. Make them more applicable. And make your profile more likely to be found when recruiters do a keyword search.
Bonus Tip… Avoid Red Flags
Syncing your LinkedIn profile and your resume creates a strong message for hiring managers and recruiters about who you are. Yet the one thing that also often gets missed? NOT creating a consistent message between the two.
This can often raise a red flag for the reader. And if a hiring manager reads a candidate’s resume, and then views the LinkedIn profile and sees inconsistent content? They’re going to wonder which information is true, and which is not true. That’s never a good way to start off a relationship!
So, save yourself some heartache and make sure there’s no question about who you are!
For this post, YouTern thanks our friends at Chameleon Resumes.
About the Author: Lisa Rangel, founder and managing director of Chameleon Resumes, a Forbes Top 100 Career Website. Lisa has helped hundreds land the exact job they want. A former recruiter, she is a 10-time certified resume writer and job search consultant. Lisa is also a paid moderator for LinkedIn’s Job Seeker Premium Group. She has been an Official LinkedIn Blogger since 2012. Lisa is also a featured expert on Fast Company, Investors Business Daily, The BBC and the author of ResumeCheatSheet.com. Follow Lisa on LinkedIn.