Here’s How to Create an Engaging LinkedIn Profile

engaging LinkedIn profileIs your online presence attractive? Do you have an engaging LinkedIn profile? Are you able to hold your target audience’s attention?

In order to answer those questions, you first need to clearly define your LinkedIn target audience. Hence, I’m providing a free resource below, Finding Your Target Audience. This document will help you determine exactly who you want to reach.

And after you’ve identified your target audience, follow these three simple steps. Quickly, you’ll spruce up your LinkedIn profile and make it more engaging.

Add Engaging Media

Simply add media to your Summary, Job Experience and Educational Experience entries on your profile. Just click the Add Media icon. Then upload docs or add links. You’ll greatly improve the look of your profile. And people will also be able to watch, download or read your most helpful content, all right from your LinkedIn profile!

Rearrange Profile Sections

People view your profile from top to bottom, right? So be sure your best stuff is near the top!

You can lay your profile out in just the right order. Simply click the up-down arrow icon on any profile section. Then do the same for individual job entries. The benefit: keeping your target audience’s attention for a much longer time.

Optimize Your Profile Headline

The well-written headline of any article grabs the attention of the intended audience. It also encourages the audience to read the full article. Does your LinkedIn profile headline grab the attention of your audience or does it only state your current title? Take the time to write an effective headline. Soon, you’ll see the difference it makes to your LinkedIn profile.

Create an engaging profile. Then help your target audience become excited to connect with you. After all, your end goal is new relationships and new opportunities for growth.

Finally, to help you create that engaging LinkedIn profile, here is the Finding Your LinkedIn Target Audience worksheet:


Download (PDF, 130KB)


For this post, YouTern thanks our friends at Power Formula.


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Wayne Breitbarth AuthorAbout the Author: Wayne Breitbarth is the CEO of Power Formula LLC. An experienced businessman, speaker, and author, Wayne shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with him on Twitter.



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