Depending on who you are and what you do, LinkedIn has a ton of uses. But what do users report as the most helpful functions? And how does LinkedIn help them most?
According to my latest LinkedIn user survey, the vast majority of respondents said two functions are the most useful:
- Research people and companies (77% of respondents)
- Reconnect with past business associates/colleagues (71% of respondents)
So here are some simple tips that will help your career as you seek to research and reconnect.
Research People and Companies
Advanced People Search | The Advanced People Search filters will help you quickly zero in on your target audience. Improve your skills at using the Advanced People Search feature. You’ll soon see: your LinkedIn ROI will go through the roof.
Company page search | Bring out your list of your target companies. Then type the name of one of those companies into the search box at the top of your home page. When your target companies show up in the search results listing, click that entry. LinkedIn will take you to their company page.
On the company page you will see details about the company’s products and services. You’ll also see the markets they serve, job openings, contact information, and shared updates. Then click the (Number) Employees on LinkedIn. You’ll then get a complete list of all their employees who have LinkedIn accounts. Finally, use the Advanced People Search filters to uncover the exact people you’re trying to find.
Reconnect with Past Business Associates and Colleagues
Advanced People Search | In the Company box, enter the name of the company you used to work for. Choose the filters you’d like to apply (Current or past, Current, Past, or Past not current). Then in the Title box, enter the name of the department you used to work in (e.g., marketing, finance, etc.). Soon, you’ll get a list of most of the people you worked with at the company. Hopefully, contact with one or more of those people will lead to your next big sale or job opportunity.
Company Alumni Groups | Some of the larger national and international employers have set up LinkedIn groups for past employees. That way, the company can maintain a positive relationship with them.
Connecting with Fellow University Alumni
You may also find unofficial company alumni groups that could open the door to tremendous networking opportunities. To find them, just click the down arrow next to the search box on your top toolbar and select Groups. Then type the name of the company in the search box and add the word alumni.
University Page | Most people have warm, fuzzy feelings about their alma mater. So are more likely to consider doing business with fellow alumni. And it’s easy to locate them with this powerful LinkedIn feature.
Select Universities from the drop-down menu. Then enter the name of your college or university. The name of your school should appear in the resulting list. Once you click your school’s entry, you’ll land on their University Page. Select Students & Alumni, Attended or Graduated. Then choose a date range. Getting a list of fellow alums is just that simple.
University Alumni Groups | Find, interact and connect with members of official and/or unofficial LinkedIn groups related to your university.
Get busy. Use LinkedIn’s best features. Research people and companies. Reconnect with past business associates and colleagues.
For this post, YouTern thanks our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author who shares his passion for social media with 40,000+ business professionals. Through private business consulting and presentations to audiences including Inc. Magazine and the American Marketing Association, Wayne makes LinkedIn simple. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.