When you talk about yourself, everything from a big political speech to LinkedIn profile summary, use the first person. Third person is awkward and lacks emotion.
In the coming weeks, we will watch leaders from both major political parties rally their bases at respective conventions. I just hope the speakers refrain from an approach that’s the height of arrogance: talking about themselves in the third person.
“Hillary Clinton is here to tell you…”
“Donald Trump believes…”
Sure, it’s fine for someone else to address the candidates by name. But when candidates themselves talk in the third person, it’s awkward, uncomfortable and feels downright egotistical.
Your LinkedIn Profile Summary
That brings me to our LinkedIn profiles. How many of us write our LinkedIn profile summaries in the third person? I have rewritten many LinkedIn profiles, and most of the time I need to switch the client from third person to first person.
Why? Because in a business context, we think it’s dignified to appear as though someone else talks about us. The sad truth: we’re the ones writing about ourselves.
Plus, when you explain yourself in the third person, it feels impersonal. There’s no emotion or passion to your words. It’s like you’re penning a book report about yourself, and the tone is flat and forgettable.
MUST Write in First Person
Ah, but first person. Now we’re talking. With a steady dose of “I,” “me” and “my,” the LinkedIn profile comes to life and allows you to be, well, you.
NOTE: In the Experience section, don’t use first or third person at all. Start each line with active verbs. Instead of:
- I manage a team of 17 people in the company’s San Antonio regional office
The line is written as:
- Manage a team of 17 people in the company’s San Antonio regional office
The LinkedIn profile summary requires a subject, and that’s where I advocate first person over third.
First Person Versus Third Person
In my book, Wait, How Do I Write This Email?, I provide an example of a LinkedIn profile summary for a fictitious IT professional named “Lamar.” Here’s the opening line from page 167:
Every day, I protect sensitive information on thousands of people from hackers and cyber attacks.
Now read the same line in the third person.
Every day, Lamar protects sensitive information on thousands of people from hackers and cyberattacks.
The second version sounds, again, like someone wrote a report about Lamar. It doesn’t feel like Lamar is accessible and approachable.
You might wonder, “Hang on, it’s OK to use first person on LinkedIn? That doesn’t seem professional.”
Not only is it OK, it’s essential. LinkedIn is a place to network and build relationships. Why would you talk in the third person and act like you’re not “there” to mix and mingle?
The word “I” suggests you’re the one behind the keys ready to engage in conversation. The approach makes you genuine, authentic and real.
And isn’t that how you want people to think of you?
For this post, YouTern would like to thank our friends at News to Live By.
About the Author: Danny Rubin is a communications expert and author of the new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn. For more of Danny’s insights and sample chapters from the book, visit his blog, News To Live By, which highlights the career advice in the latest headlines. Follow him on Twitter.