If someone views your LinkedIn profile, does it look like you’re an experienced user?
Or an inexperienced newbie?
As a LinkedIn consultant and speaker, I look at hundreds of profiles each week, and many of them are not good… some are downright embarrassing.
But the good news is that most of the mistakes I see can be fixed in just a few minutes. Think of this as spring cleaning your LinkedIn profile. When you’re finished fixing these 10 common Linkedin mistakes, your profile will shine – and you will stand out from your competitors.
Note: before you make these changes, you may want to slide your Update Notification toggle to “No” so you aren’t alerting your network that you’re fixing these mistakes.
1. Your Photo Doesn’t Fully Fill the Photo Square
Resize and reload your photo, and be sure it’s a high-resolution photo. If nothing else, run to a portrait studio and invest a little money in a high-quality professional headshot.
2. Your Most Important Current Job is Not Listed First
Just click the up/down arrow next to the job entry you want to move. Then hold and drag the gray vertical bar. Each current job is movable.
3. You Have Not Customized Your Unique LinkedIn URL
This is an important link that you should be using on all your marketing information (business card, email signature, etc.). Simply click the edit pencil and add your name.
If you have a common name and the URL with your name is already taken, you could put a “1” following your name or add your middle initial. If you prefer, try including the first letter of your first name with your full last name.
4. You Haven’t Listed Any Websites in Your ‘Contact Info’ Section
You can display up to three websites, and they’re hyperlinked to the web page. If you don’t list any websites, it looks like you don’t have a company or anything you’re interested in.
5. The First 35 to 40 Characters of Your Headline Are Not Descriptive
When someone scrolls over your photo or name in numerous places on the LinkedIn site, your headline is truncated, and only the first 35 to 40 characters are visible. Therefore, make sure the beginning of your headline describes exactly who you are and what you do.
6. Your Current Company Logo Isn’t Displayed on Your Profile
This is happening because either your company doesn’t have a logo on its company page (ask your marketing folks to fix this) or you had your LinkedIn profile prior to the company having a company page or logo. You need to reattach to your company page by editing that entry. Click Change Company and then select the company page entry when it shows up in the drop-down listing of companies.
7. Your School’s Logo Doesn’t Show up on Your Profile
Rectify this problem by following the same steps you used to get your company logo onto your profile.
8. You Are Not Using the ‘Advice for Contacting’ Section
This is especially important if you use LinkedIn for business development or job searching.
The Advice for Contacting section is an optional profile section that is available for free. Locate it by clicking See more near the top of your profile. If you don’t include your phone number and/or email address here, people outside your first-level network may not know how to contact you.
9. You’re Not Leveraging the ‘Interests’ Section
This section is important for two reasons. If you separate your entries with commas, they are searchable by clicking the word. Also, if you view someone’s profile or someone views your profile, any common interests you have will appear in the In Common With section.
This is a great way to discover topics that can break the ice in conversations or correspondence. So, rather than using full sentences in this section, use words or phrases that other people with similar interests are likely to use.
10. You Have Not Optimized Your Profile for Mobile
LinkedIn has taken some liberties with how your profile gets displayed on the mobile app. Because 60 percent of profile views are on mobile, be sure to check out how you’re showing up. For more information on mobile, read my two articles (Part 1 and Part 2) about LinkedIn mobile strategies.
If you’ve followed these simple steps, and fixed these 10 common LinkedIn mistakes, your online house should be in order… and you’ll be viewed as an experienced professional rather than an inexperienced newbie.
For this post, YouTern thanks our friends at Power Formula!
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.