But before we close the book on 2015, here are some of the less-publicized additions and changes LinkedIn made last year and some simple tips to help you get hired this year.
Here are some of LinkedIn’s lesser known changes, updates and features now available…
1. Follow People Not in Your First-level Network
Once you begin following them, you’ll start receiving notifications of their published posts and status updates. To begin following someone, go to his/her profile, hover over the down arrow to the right of the Send InMail button, and click Follow.
2. Invite Third-levels to Become First-level Connections
LinkedIn buried the Connect button this year, but it’s easy to send an invitation once you’ve found the button. Simply hover over the down arrow to the right
of the Send InMail button and click Connect in the drop-down menu. You can then send a customized invitation–and you’ll be more likely to have your invitation accepted if you follow my five-star invitation rules.
3. A New Emphasis on Skills
Users who have upgraded to the Recruiter Premium Account can now sort a list of candidates by the skills required for the position. Therefore, it’s to your advantage to include your most important keywords in your Skills section. I’m not privy to LinkedIn’s search algorithm, but I assume that people with the most endorsements for their skills will show up higher in the search results. Click here to learn more about this important feature.
4. Mass Direct Messaging Almost Gone
In the past, when you sent a message to a group of people, you could hide the names of the recipients, and each person would receive the message in his/her inbox and be unaware that you sent the same message to other people. Now there is no way to hide the other recipients. Worse yet, most people don’t realize that when they reply to you, all recipients will see their comments. For those reasons, I’ve stopped using this feature.
5. Join Up to 100 Groups (Up from 50)
This is a really big deal if my assumption about LinkedIn’s proprietary relevancy algorithm is correct. If fellow group members are searching for someone like you, I think you’ll be higher in the search results because of your common group membership. Thus, you’re more likely to show up in more search results if you belong to lots of groups.
6. Know Your LinkedIn Social Selling Index (SSI)
In the past, this feature was only available to LinkedIn’s largest corporate clients, but now you, too, can see how well you’re doing the activities on LinkedIn that will lead to improved networking. To read my complete analysis of this feature and learn how to get your SSI, click here.
7. Attach Documents to Direct Messages
Although I’m not a fan of the new messaging system, I like being able to attach multiple documents to a message, including photos. But I’m not sure how I feel about attaching stickers, emojis and GIFs.
I am confident that if you leverage these changes to LinkedIn’s platform, you’ll have great success in the new year!
For this post, YouTern would like to thank our friends at Power Formula.
About the Author: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker and author who has shared his passion for social media with 40,000+ business professionals through private business consulting and dynamic presentations to audiences including Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne is the author of the best-selling book The Power Formula for LinkedIn Success. Connect with Wayne on Twitter.